Celebrate the magic at the all-new 2,500 sq ft zone with state-of-the-art interactive experiences
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SINGAPORE
-�Media OutReach�-�4 April 2019 - Madame Tussauds Singapore officially launched the Ultimate
Film Star Experience (UFSE) today. The launch was officiated by A-lister and
iconic television personality, Karan Johar, who unveiled his first and only wax
figure at this new zone.
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With Indian cinema culture surging in
popularity, the Ultimate Film Star Experience is an exciting 2,500 sq ft interactive
experience that aims to bring this vibrancy to life -- from the moment guests
step into the standalone experience, they will be immersed into the glamorous
world of the Indian film industry, replicating a stars own journey through a
film set.
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Designed with a host of special effects and
technology for a truly interactive attraction, visitors will start in the
dressing room with Madhuri Dixit, move on to an interactive hologram audition
session with Karan Johar, practice their dance moves with Varun Dhawan, act on
set with special effects and AR technology, and have many more exciting
experiences and discoveries along the way, including exclusive content from our
celebrities. Cinematic legends Shahid Kapoor, Varun Dhawan and Priyanka Chopra will
join the attraction throughout 2019.
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In honour of the launch, Karan Johar -- famed actor,
producer and director unveiled his unique wax figure in Ultimate Film Star Experience.
Best known among Indian audiences for his popular celebrity talk show, guests
can now do audition with him through the interactive hologram room, as well as
getting up close to his wax figure, taking selfies together with his phone he
is holding!
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"I remember going with
my parents to Madame Tussauds as a wide-eyed kid. Unveiling my statue at Madame
Tussauds today was a really special moment, made all the more special by my
mom's presence on the occasion," said Karan Johar.
"Madame Tussauds Singapore is thrilled to
launch the new Ultimate Film Star Experience, which will captivate our
audiences, whether they are long-time Indian cinema fans, or discovering it for
the first time with us. We are very honoured to have Karan Johar here to
present his new figure, and have an exciting pipeline of more industry legends and
exclusive celebrity content coming your way throughout 2019, so stay tuned,"
said Alex Ward, General Manager, Madame Tussauds Singapore.
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The event was also supported by The
International Indian Film Academy Awards. Andre Timmins, the Founder and
Director of IIFA said, "We are proud to be associated with Madame Tussauds for
20 years now in bringing fans closer to beloved stars like Karan Johar. As one
of our long serving IIFA advisory board members and most prominent figures in
the industry, we are delighted that he is receiving this accolade and taking
Indian cinema to new heights with Madame Tussauds. They are playing an
excellent role in making visitors experiences even more memorable and enjoyed."
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Dress like a star with Madhuri Dixit
A classic dressing room housed in a trailer starts
guests on their journey as budding stars finding the perfect outfit for their
movie or premiere. Take the opportunity to snap a photo alongside one of Hindi
cinema's most popular actresses, Madhuri
Dixit.
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Audition to be a star with Karan
Johar
Guests can test their acting chops in front of a holographic projection
of exclusive celebrity content from Karan Johar as their family and friends watch on through a live
feed outside the audition room. The holographic projection includes prompts from
Karan to visitors; encouraging them to strike a pose - from acting angry to
frightened and being in love, they'll get coaching from the veteran.
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Experience special effects brought
to life with Shahid Kapoor
Bringing to life a classic scene from Indian cinema, fans find
themselves in a traditional railway train station in the midst of a digitally
generated earthquake made possible with AR technology, audio-visual effects and
real-time camera capture.
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Have a dance-off with Varun Dhawan
Step into
the limelight & dance alongside Varun
Dhawan with exclusive celebrity content filmed especially for MTSG. Using Kinect interactive features with real-time camera capture, visitors
have the chance to be part of a Bollywood chorus of dancers and have their
moves projected directly on a digital wall.
Record your first single with Kareena Kapoor
Rock the mic, make some noise and
"record" a single or dub over a film track with Kareena Kapoor.
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Star in your own movie poster
Upon finally reaching stardom towards the end of the attraction, fans
get to star in movie posters, such as being part
of an iconic scene from the Krrish movie.
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A star's interview with Karan Johar
on his interactive set
You've arrived at stardom! To end the exciting rise to fame, fans can
sit with Karan Johar where so many
other celebrities have sat before, and take a selfie from his phone.
About Madame Tussauds
Madame
Tussauds is the ultimate celebrity experience and the world's best known and
most popular wax attraction. There are currently 21 Madame Tussauds attractions
around the world. �Each of the
attractions is unique and tailored to the host city and visitor demographic to
feature both local as well as international figures. These attractions are
continually endorsed by celebrities, sports stars, royalty and global
politicians.
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Founded
in London in 1835, Madame Tussauds' amazing wax figures are so high quality and
so lifelike that even the celebrities themselves do a double take when they see
them -- and all in stunning interactive themed sets designed to excite, amaze,
and surprise, including some with unique animated features! And, with no bars,
ropes or barriers around the figures, visitors will have no problem believing
that they really are standing beside their heroes and the photographs taken
with favourite stars will be a special memory for ever.
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The
result of 200 years of expertise and painstaking research every figure takes
Madame Tussauds' gifted sculptors a minimum of three months to make, and costs
more than $300K (Singapore dollars). Most contemporary figures are also
produced following sittings with the celebrities themselves and are the result
of hundreds of separate measurements, hours matching skin tone, eye and hair
colour -- with every individual hair inserted separately. Celebrities and film
studio wardrobe departments often supply clothing for their figures, or
designers will reproduce significant or iconic outfits as exact replicas, only
for Madame Tussauds. Inclusion in one of Madame Tussauds attractions around the
world is seen as a huge honour and recognition of an individual's contribution,
status and achievement.
About Merlin Entertainments plc
MERLIN ENTERTAINMENTS plc is the leading name in
location-based, family entertainment. Europe's Number 1 and the world's
second-largest visitor attraction operator, Merlin now operates more than 110
attractions, hotels and holiday villages in 23 countries and across 4
continents. The company aims to deliver memorable and rewarding experiences to
its almost 63 million visitors worldwide, through its iconic global and local
brands, and the commitment and passion of its managers and 26,000 employees
(peak season).�
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Merlin currently has different brands in Asia
including Madame Tussauds, LEGOLAND Parks and Resorts, Sealife and LEGOLAND
Discovery Centre Visit http://www.merlinentertainments.biz/
for more information.
