Lane Crawford Incorporates Sustainability into Its Business

Starting with Biodegradable Packaging in Time for Christmas�

HONG KONG, CHINA - Media OutReach - November 29, 2018 - Lane
Crawford, Asia’s iconic department store, is proud to be the first luxury
retailer in Asia to provide non-toxic, biodegradable
paper packaging.

 

With the issue of environmental waste high on its
agenda, Lane Crawford is launching 100% biodegradable
paper packaging across all Hong Kong stores in time for the Christmas shopping season, enabling
customers to make the “Share the joy of Giving” experience more responsible.

 

Every year, Lane Crawford gives out around 3 million
paper bags and gift boxes. By switching
to easily recyclable and biodegradable packaging materials, Lane Crawford is committed
to leading the way in sustainable initiatives.

 

“These eco-friendly shopping bags and gift boxes offer
our customers the opportunity to take positive action on the issue of
sustainability. Improving paper recycling and reduction throughout our supply
chain has been a key focus for us”, said Andrew
Keith, President of Lane Crawford. “We have been looking at every aspect of
our business to see how we can use innovation, technology and creative
collaboration to reduce our impact and build a stronger connection with our
customers, brand partners and the world in which we all live. Changing our
packaging is just the beginning”.  

 

 

The new shopping bags remain in Lane Crawford’s
signature bronze colour, but are now made of FSC* certified paper, sourced
from responsibly managed forests, helping
to ensure our forests are alive for generations to come. The new gift boxes also contain FSC certified lining made with 80% recycled
content. Bags and boxes are printed with
water-based inks and varnishes in a bid to reduce the use of chemicals, while magnetic
closures previously used within boxes
have been replaced with 100% cotton
weaved ribbon, allowing boxes to be
widely recyclable.

 

The new and improved packaging has been launched at
all Lane Crawford stores in Hong Kong and lanecrawford.com on November 7, 2018,
and will roll out in all China stores by February 10, 2019.

 

Lane Crawford acknowledges that the global waste
system is imperfect and has made these changes so that wherever its packaging
turns up, it leaves as little impact on the planet as possible. Through this
overhaul, Lane Crawford is taking a stand on the global waste pandemic, and
planning to bring its customers, community and employees along with them on
this journey.

Editor’s Note

 

About FSC
certified paper

FSC is a global forest certification system that allows
customers to identify paper, wood and other forest products from responsibly
managed forests, with the FSC ‘tick tree’ logo. FSC has ten principles for responsible forest management, including
maintaining, conserving and restoring ecosystem services, maintaining or
enhancing the social and economic wellbeing
of workers and upholding Indigenous Peoples’ legal and customary rights of
ownership. In order to achieve FSC
certification, there must be a forest management plan in place to ensure
continuous performance improvements are met and
all ten FSC principles are upheld.

 

Further information on Lane Crawford packaging

Lane Crawford has redesigned all paper packaging and gift wrapping with 100% biodegradable
materials and aims to reduce the usage of plastic for packing furniture,
oversized or fragile items. New
gift boxes have the same FSC certified paper with water-based ink and varnish,
with FSC certified grey board that has 80% recycled content. The double-sided
tape used for internal adhesive and sticker has been
replaced with a non-toxic adhesive
which is ROHS compliant, meaning the use of hazardous substances is strictly controlled.  Gift boxes will be affixed with 100% cotton grosgrain weaved ribbon which replaced
the magnetic closure- ensuring the box is now widely recyclable.

 

About Lane Crawford

Founded in 1850, Lane
Crawford is an iconic luxury department store driving a “connected commerce” strategy
focused on creating a seamless shopping experience across its physical stores
in Greater China and its global online store.

With more than 600,000
square feet of retail space, Lane Crawford has 10 points of sale across Hong
Kong, Beijing, Shanghai and Chengdu. With a digital flagship store, purpose built for China while also shipping
globally, Lane Crawford is China’s first luxury omni-channel
fashion retailer. Featuring the largest designer portfolio across Womenswear,
Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region, Lane
Crawford showcases more than 800 international brands.

Lane Crawford is unique for
its wholesale model and direct brand partnerships in a market otherwise
dominated by concession models. This
enables Lane Crawford to present its edit with authority in creative store
environments fusing fashion, design, art and music, and extend elevated levels
of personalised service. Regarded as an industry benchmark for innovation in
retail concepts and creative, Lane Crawford holds a number of prestigious international awards including The
National Retail Federation’s International award selected by global industry
leaders.

Lane Crawford is a part of
The Lane Crawford Joyce Group, Asia’s pre-eminent luxury lifestyle group
specializing in fashion retail, brand management and distribution which
includes iconic, luxury department store Lane Crawford, cutting edge fashion boutique Joyce, fashion footwear, handbags and
accessories specialist Pedder Group, retail, brand management and distribution
company ImagineX and all channel retail
platform Walton Brown. 

 

The Lane Crawford Joyce
Group operates luxury department stores and boutiques, free-standing branded
stores and e-commerce and omni-channel
operations. It has leadership positioning in designer womenswear, menswear,
shoes and accessories, cosmetics, home and lifestyle, and fine jewellery. It works with more than 1,500
international fashion brands — including 35 brands under exclusive distribution
partnerships.

 

With more than 168 years of
trading experience in the region, each of The Group’s companies is acknowledged
as a pioneer in its space, being first to market with designer and luxury
brands, and building brands’ businesses through dynamic partnerships and
collaborations. As of September 2015, the Group operates more than 450 points
of sale across 50 cities in Greater China and South-East Asia, with a total
retail space of more than 2,000,000 square feet.