Categories: Wire Stories

�Kungfu Challenge���a social media campaign launched by Phoenix TV got millions of engagement worldwide

HONG KONG–(BUSINESS WIRE)–Kungfu or Wushu has a long-standing history, profound culture, and multifarious traits and routines (taolu). Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today. Chinese martial arts became the quintessential representative of Chinese culture.

To promote Chinese martial arts culture and in line with the “World Martial Arts Day 2022” organised by the International Wushu Federation, Phoenix TV launched a social media campaign #kungfuchallenge on August 13. The campaign has been engaged globally by more than a hundred Kungfu masters, martial artists, and millions of kungfu enthusiasts.

On September 9, we hope to see an explosion of the #kungfuchallenge, we look forward to having more people from every corner of the world to join us, to show, experience, learn this traditional Chinese martial arts, and to make it a lifestyle together!

All the participants will get a chance to win the NFT released by Phoenix TV for the first time and the latest Huawei Mate 50!

https://youtu.be/E8SgduVIBRo

How to play:

Take a video less than 30 seconds, and post it on your social media publicly with the tag #kungfuchallenge, and @us.

Phoenix TV Social Media:

YouTube: https://www.youtube.com/c/%E9%B3%B3%E5%87%B0%E8%A1%9B%E8%A6%96PhoenixTV
Facebook:

https://www.facebook.com/PhoenixTVHK
Twitter:

https://twitter.com/PhoenixTVHK
Instagram:

https://www.instagram.com/phoenixtvpr
TikTok: phoenixtv_hk

Contacts

Phoenix TV

Audrey Yang audreyy@phoenixtv.com
James Wang wangluheng@phoenixtv.com

Alex

Recent Posts

Prince Holding Group’s Chairman Chen Zhi Named Visionary Philanthropist of the Year for Impactful Initiatives in Cambodia

PHNOM PENH, CAMBODIA - Media OutReach Newswire - 8 November 2024 - Neak Oknha Chen…

59 mins ago

Telosin X Debuts in Singapore at The Mineral Boutique: Revolutionizing At-Home Skincare

SINGAPORE - Media OutReach Newswire - 8 November 2024 – Singapore's beauty enthusiasts have a…

1 hour ago

The Mineral Boutique Expands in Singapore with Three Prime Retail Locations, Strengthening Its Regional Presence with Unique Multi-Brand Offerings

SINGAPORE - Media OutReach Newswire - 8 November 2024 - The Mineral Boutique, a premier…

1 hour ago

Live Group Launches Envoku: Redefining Personalised Engagement

Unveiling The Future of Communication: People-Centric, and Hyper-personalised SINGAPORE - Media OutReach Newswire - 8…

2 hours ago

Lianlian DigiTech Showcases “Dual Booths” at the 2024 Singapore FinTech Festival, Demonstrating Achievements in Digital Payment Services to the World

SINGAPORE - Media OutReach Newswire - 8 November 2024 - The 2024 Singapore FinTech Festival…

2 hours ago

Live Group Launches Envoku: Redefining Personalised Engagement with AI-Driven Solutions

Unveiling The Future of Communication: AI-Powered, People-Centric, and Hyper-personalised SINGAPORE - Media OutReach Newswire -…

2 hours ago