Klook and Merlin Entertainments Announce Strategic Global Partnership to Enhance Travel Experiences

HONG KONG, CHINA
-�Media OutReach - 23
May 2019 - Klook, a world leading travel activities and services
booking platform, and Merlin Entertainments, a global leader in location-based
entertainment based in Great Britain, are pleased to announce today a strategic
global partnership. With modern mobile travelers in
mind, this collaboration will enhance guest experiences at eight Merlin
attractions across Asia through a series of marketing promotions, user
experience optimization, data analytics, and information exchange.

“Travelers are
more tech-savvy than ever; they do their research before every journey, and are
constantly searching for convenient and value-for-money solutions,” said C.S.
Soong, General Manager, SEA Region at Klook.
“We are confident that this new collaboration with Merlin will provide
overall better experiences for travelers who are visiting Merlin’s many
attractions.”

Optimizing the
user experience for travelers, Klook provides instant confirmation that answers
a call for spontaneity and convenience — both before and during trips. Tapping into
a growing demand for diverse and unique experiences, Klook offers over 100,000
tours, activities and tickets at more than 270 destinations around the globe.
This strategic partnership with Merlin, which operates more than 120
attractions, will add to Klook’s growing pool of convenient, affordable and
exciting travel experiences throughout the region.

When it comes to
travel destination services, Klook is instrumental in driving customers to its
merchant partners, thanks to valuable insights into the region’s market and
travel trends. It is a mutually beneficial scenario for both partners and
travelers: Partners can tap into the fast-growing Asian traveler market, while
travelers are connected with the best experiences a destination has to offer.  

“Merlin’s
partnership with Klook is an important step in our global strategy. The company
is perfectly positioned to help us better engage with travelers in Asia through
its industry and consumer insights, rapidly growing consumer base, and
convenient mobile platform,” said Susan Ang, Asia Marketing Director, Merlin
Midway Asia. “We’re excited to work with Klook, a leader in the region that
brings a wealth of insights and expertise to the table.”

The global
partnership signals Klook and Merlin’s commitment to collaborate in the
following areas:

User experience optimization: Klook users can enjoy exclusive benefits for more
seamless access to Merlin’s immersive attractions, including ‘Legoland® Japan
in Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan SEA LIFE
Aquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds in Singapore,
Bangkok, and Tokyo.

Marketing collaborations: In 2019, Klook and Merlin will launch a series of
marketing initiatives and special promotions that modern mobile travelers will
love. More information will be announced throughout the year.

Instant confirmation: With the rise of mobile dependence among
travelers and increasing preference to arrange things on-the-go via mobile
devices, Klook users can now get their bookings with Merlin attractions
instantly confirmed; allowing travelers to instantly book tickets via their
mobile devices for a faster, more convenient experience.

About Klook

Founded in 2014,
Klook is a world leading travel activities and services booking platform. Klook
gives travelers a seamless way to discover and book popular attractions, tours,
local transportation, best foods, and unique experiences around the world on
its website and award-winning app (‘Best of 2015’?, ‘Best of 2017’ & ‘Best
of 2018’ by Google Play and Apple App Store). With Klook’s innovative
technologies, travelers can book on-the-go and redeem the services by using QR
codes or e-voucher. Each day, Klook empowers countless travelers to indulge in
their wanderlust and spontaneity through over 100,000 offerings in more than
270 destinations.

With a team of
more than 1,000 across over 20 offices worldwide, Klook’s services are
available in nine languages, supporting 41 currencies. It has raised a total of
over US$520 million investment from world-renowned investors including Sequoia
China, Softbank Vision Fund, TCV, Matrix Partners, and Goldman Sachs. Get
inspired by Klook at www.klook.com , the company
blog or @Klook .  

About
Merlin Entertainments plc

Merlin Entertainments plc is a
global leader in location based, family entertainment. As Europe’s Number 1 and
the world’s second-largest visitor attraction operator we aim to deliver
memorable experiences to more than 65 million visitors at  120 attractions, 18 hotels and 6
holiday villages across 25 countries.  www.merlinentertainments.biz