K-Pop Twitter set abuzz with 102 Million Tweets about 2019 MAMA, ranking #1 on Twitter real-time trends across 46 countries

• 2019 MAMA ranked #1 on
  Twitter across 46 countries, with the highest Tweet volumes coming from South
  Korea, the United States of America (USA), Japan, Southeast Asia and Latin
  America
• 3 million people tuned in to watch 2019 MAMA Red Carpet Live
  and #TwitterBlueRoom
  ‘Thank You stage’
• K-Pop fans around the world were treated to exclusive,
  never-seen-before videos on Twitter from K-Pop artists/bands, including popular Red Carpet 360 cameras�

SEOUL, SOUTH KOREA - Media OutReach - 11 December
2019 - Twitter and Mnet Asian Music Awards
(MAMA), the biggest K-pop award show in the world, joined hands again to engage
K-Pop fans worldwide on Twitter for the #2019MAMA event. From exclusive content from K-Pop artists/bands
leading up to the event, to Red Carpet livestreams during the event, K-Pop fans
globally generated 102 million Tweets,
using hashtags such as #2019MAMA, #MAMARedCarpet, and #MnetAsianMusicAwards. Conversations about 2019
MAMA were measured from October 24th when voting commenced to December 4th the
day after the event.

(? 2019 MAMA Worldwide Tweets Heatmap) 

On December 4th, 21 million Tweets were generated across the world during
the event. Furthermore, the 2019 MAMA hashtags such as #2019MAMA and #MAMARedCarpet were top-trending on Twitter
live trends across 55 countries including Canada, France, Argentina, Kuwait,
and Egypt. In particular, 2019 MAMA related hashtags emerged as the #1 Twitter
real-time trend in 46 countries, while the highest Tweet volume came from South
Korea, USA, Japan, Southeast Asia and Latin America.

The top ten countries with
the most Tweets related to 2019 MAMA were:

1. Korea
2. United States of America
3. Indonesia
4. Thailand
5. Japan
6. Philippines
7. Argentina
8. Mexico
9. Brazil
10. Malaysia

The hashtag #MAMAVOTE, which was used by fans
worldwide to vote for the 2019 MAMA World Wide Choice, was the most used
hashtag for 2019 MAMA, generating 69
million Tweets since voting commenced on October 24th.

The top ten hashtags used on
Twitter during 2019 MAMA were:

1. #MAMAVOTE
2. #BTS
3. #EXO
4. #GOT7
5. #2019MAMA
6. #SEVENTEEN
7. #X1
8. #MONSTAX
9. #TWICE
10. #TXT

The 2019 MAMA Red Carpet and #TwitterBlueRoom ‘Thank You
stage’ were
also live streamed on Twitter, drawing a combined audience of 3 million
viewers. Additionally, K-Pop fans were treated to multiple Twitter-exclusive
content from their favourite bands and artists, such as the popular Red Carpet 360 cameras and a #TwitterBlueRoom ‘Thank You
stage’ which
featured backstage interviews of artists after receiving their awards.

BTS’ video Tweet from the Red Carpet 360 camera was the most retweeted
Tweet from 2019 MAMA, ranking #1 by fans around the world. Posted on the
official MAMA Twitter account (@MnetMAMA), the Tweet received 140,000 Retweets and 300,000
likes, and a total of 2.2 million views.

Embeddable Tweet URL: https://twitter.com/MnetMAMA/status/1202167772865654785

It was an all-star line-up at 2019
MAMA, including boy bands GOT7 (@GOT7Official), MONSTA X (@OfficialMonstaX), BTS (@BTS_twt), and SEVENTEEN (@pledis_17); girl bands MAMAMOO (@RBW_MAMAMOO) and TWICE (@JYPETWICE); singer Chungha (@CHUNGHA_MNHent), and international superstar Dua
Lipa (@DUALIPA).

Twitter delivered many opportunities for K-Pop fans across the world to
be part of the 2019 MAMA ceremony, to find out what’s happening in real-time,
and to talk about it with other K-Pop fans. If you want to relive the exciting
experience, you can visit the official MAMA Twitter account (@MnetMAMA).

About Twitter

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