In an incredible gesture Mr Blake is going to give back to the needy of the world. Wellving Asset Management will double anything that is raised by Johnathan.

No charity has been chosen as of yet and Wellving Asset Management will be running a poll with their clients to decide where the money will be allocated.

In a Statement released Friday President Yakumo Naoko has said, "This is a very gratuitous act from Mr Blake and it is only right that we match it. We will leave the decision of where the money goes completely up to our clients, after all they are the lifeblood of this family so we feel it is important they do have a say."

The poll will be run by Wellving over the month of July with results to be announced August 1st.