Stephen Smith, Digital Marketing at JML, had this to say:
�As we continue to grow internationally it becomes necessary to ensure our digital presence and assets reflect our strong branding. This means our corporate presence on social networking sites and physical branding more concisely represents the industry we directly operate in.
“Closure and merge of our multiple branded accounts allows us to better represent our followers and communicate a more relevant message. Every brand usually goes through a cycle of consolidation and strengthen of their assets to ensure their messaging is consistent and relevant.”
Over the next few months JML will seek to consolidate a number of accounts and social media branding to ensure relevant communication with the correct people.
An ongoing effort, this will start with LinkedIn, Twitter, and YouTube, before moving onto job profiles, company networks and exhibitor pages.
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