TAIPEI, TAIWAN - Media
OutReach - December 25, 2018 - Soon after stationing a large visual
advertisement in TOKYO SKYTREE TOWN, OMAR Single Malt Whisky
from Taiwan Tobacco & Liquor Corporation a.k.a. TTL
sweeps the
world stage at a nonstop pace. From now till the end of January, OMAR
Whisky impresses New York with 9 large magnificent window posters in the design of the oriental artistic ink wash paintings. A giant
replica bottle of OMAR Single Malt Whisky was also exhibited
in 23 Wall Street Building (or "The Corner"), Grand Central Terminal, the David H. Koch Plaza in front of the Metropolitan Museum of Art, and
Times Square, declaring its official entry into the U.S. markets.
Interactive Digital Billboard at Times Square & Giant OMAR Simulated Bottle Installation
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Distinct from the whiskies of Scotland, the maturation
time of OMAR Whisky from Nantou Distillery is accelerated due to the warm
tropical climate. Such climate also brings a yearly appropriate Angel's Share
creating the richer and more multi-layered liquor of OMAR whisky. Therefore,
the taste of an average 4-year OMAR Whisky is comparable to that of a 12-year
Scotch whisky. Since its launch into the market, OMAR Whisky has been
continuously awarded by the Malt Maniacs Award (MMA), International Spirits
Challenge (ISC), San Francisco World Spirits Competition (SFWSC), World
Whiskies Award (WWA), and other competitions. Once again this year OMAR Whisky
has been honored with multiple awards in SFWSC, further enhancing the
reputation that Taiwanese-style mellowness of OMAR Whisky has being recognized
by whisky connoisseurs around the world.
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OMAR Whisky has aggressively stepped into the global
markets in recent times. The core products of Single Malt (Bourbon Barrel and
Sherry Barrel) were launched in the United States in the summer of 2018,
challenging its spirits market which has always been known for the bourbon
whisky. OMAR Whisky constantly surprises consumers around the world with
creative advertising campaigns. After stationing a large visual advertisement
in the famous TOKYO SKYTREE TOWN, OMAR Whisky posted 9 large window posters in
23 Wall Street with the concept of "A Glimpse of Magnificence", showing 9
characteristics of Nantou Distillery's brewing craftsmanship, the terroir, the
fruity cask finishing, etc., which all highlight the Taiwanese style of OMAR
Whisky. Additionally, developed from the concept of "A Whisky Angel Can't
Resist", a giant replica bottle built by Taiwanese artists had a touring
exhibition in
23 Wall Street Building (or "The Corner"), Grand Central Terminal, the David H. Koch Plaza in front of the Metropolitan Museum of Art, and
Times Square. OMAR Whisky, a product full of Taiwanese
characteristics will draw attention from around the world and be at the
forefront of a whole new trend of world whiskies!
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Youtube Link: https://www.youtube.com/watch?v=ySIzb1yoJ-c&feature=youtu.be
https://www.youtube.com/watch?v=pBBQKaTZNgY&feature=youtu.be
