TOKYO, JAPAN -�Media
OutReach�- 10
October 2019 -�In a press conference held on September 20, Seiko Watch
Corporation announced that Japanese actress Yuki Amami would be appointed as
the ambassador in the Asia region for Grand Seiko, a Japanese luxury watch brand sold
worldwide. Yuki Amami boasts great popularity in Japan, and is also held in
very high regard in Asia such as receiving the Magnolia Award at the Shanghai
TV Festival for her role in "BOSS," a TV series produced in Japan in 2010. The
press conference was held in Ginza where Seiko was founded, and Amami, who was
appointed as ambassador, appeared in a vivid blue one-piece dress. Amami, who
received a bouquet of flowers from Seiko Watch Corporation Chairman & CEO
Shinji Hattori, said "it is a great, great honor" to be appointed as Asia
ambassador, and radiantly discussed her thoughts about Grand Seiko.

Hattori
explained the strategy for Grand Seiko in the Asia region at the start of the
press conference and announced a vision for actively expanding with the sales
targets of approximately 10 times over the next three years in China and
approximately double in Taiwan, in addition to opening China's first Grand
Seiko Boutique in Shanghai in 2020.

Grand
Seiko Asia Ambassador Yuki Amami at the press conference announcing her
appointment

? Comment by Yuki Amami

I have
been appointed as the Asia Ambassador for Grand Seiko. I would describe Grand
Seiko as the "best of the best." It offers not only performance, but also
beauty, and a look that makes you feel that you have improved yourselves. It is
a partner that is always beside you. To be frank, I think it would be wonderful
if everyone in Asia to wear a Grand Seiko watch. I would like young people to have
Grand Seiko to motivate themselves to aim higher, and those who have matured to
wear Grand Seiko as a gift to themselves.

Asia is a
region with countries very close to Japan, and I feel that the cultures and
peoples' thoughts have something in common. Also, every country is beautiful,
has delicious food and can be enjoyed with all five senses. I would like to see
Asia and Japan stimulate each other.

A photo shoot
was held for poster and SNS in the Asia region. The shoot covered situations in
morning, day and night, and they all look very good. It was an enjoyable shoot
with the team focusing on how to show the world of Grand Seiko. I would
appreciate it if you could take a look. (* Theses SNS advertising images have
been published on the Weibo Seiko official account since September 23.)

(Left)Amami receiving a bouquet of flowers from Hattori

(Right) Wako, where the press conference was held, is a symbol of Ginza at the
center of Tokyo

�

Hattori
talking about Grand Seiko's strategy in the Asia region

? About Grand Seiko

Grand Seiko
is a leading Japanese luxury watch brand launched in 1960.

Grand Seiko
was launched globally in 2010. Since it became independent from the Seiko brand
in 2017, it has rapidly gained recognition as a luxury watch brand worldwide.

Its features
are precision, beauty and ease of use. It is true "manufacture" where the company handles everything
from design of the movement to the development of component materials to
manufacture, assembly and adjustment, and combines the latest technology and
the highest level of craftsmanship.

A unique
aesthetic reflecting the Japanese sensitivity of time is also seen throughout
the design.

(Left) The popular "Snowflake" model
(SBGA211) with a dial inspired by the winter scenery in Shinshu region, where
the watch is made.
(Right) Advertising visual for the Asia region

* Video of
the press conference can be seen at the link below.

https://youtu.be/2fasE2qAPzY

Profile of Yuki Amami

Born in Tokyo
on August 8, 1967.

She has
worked in a variety of genres such as film, drama and theater, and has received
many awards.

She is a
talented actress garnering support from a wide audience regardless of gender or
age.

Her sound
acting ability has a well-established reputation, and is often chosen as a
women people admire.