DUBLIN--(BUSINESS WIRE)--The "Japan Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

This report details the impact of the economic slowdown along with change in business and consumer sentiment due to disruption caused by the Covid-19 outbreak on the gift card industry in Japan.

Though growth of the gift card industry will be impacted due to the pandemic, there are certain segments such as self-use which will gain significant market share. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.

Despite near-term challenges, the medium to long term growth story of gift cards in Japan remains strong. The gift card industry in Japan will continue to grow over the forecast period and is expected to record a CAGR of 10.0% during 2020-2024. The gift card market will increase from US$ 15948.5 million in 2019 to reach US$ 23618.0 million by 2024.

Being the third-largest e-commerce market in the world, it is growing at a rapid rate and thus also contributing to the growth of the gift cards segment. With more than 95 % of the Japanese population expected to be using Internet by 2022 and 85% of those buying digitally, gift card spending on online purchases will be on the rise in the country.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Japan. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:

• Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
• Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card (e-gift card), and market share by retail sectors.
• Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
• Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories - consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
• Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail - festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards -consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
• Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
• Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
• Market share by retailer: Provides market share of closed loop gift cards by key retailers in Japan.
• Distribution channel analysis: Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).

Companies Mentioned

• Seven & I Holdings Co Ltd
• AEON Group
• Lawson Inc
• FamilyMart Co Ltd
• Yamada Denki Co Ltd
• Rakuten Inc
• Amazon.com Inc
• Isetan Mitsukoshi Holdings Ltd
• Fast Retailing Co Ltd
• Bic Camera Co Ltd
• Takashimaya Co Ltd
• Edion Corp
• Don Quijote Co LTd

For more information about this report visit https://www.researchandmarkets.com/r/8601dz

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