IUIGA’s Inaugural Mooncake Collection – A Contemporary Tribute To Tradition

SINGAPORE – Media OutReach – 15 August 2019 – Singaporean home and living brand,
IUIGA, heralds the timely arrival of the Mid-Autumn Festival with the launch of
its inaugural Baked Mooncake Quartet Collection: An Enchanted Moon. It is
available for sale from 23 August 2019 to 20 September 2019 at SGD 69.90 nett.
For early birds ahead of the gifting game, there are delectable promotions to
sweeten the deal:

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IUIGA Baked Mooncake Quartet: ‘An Enchanted Moon’	Promotion Dates	Early Bird Discount
One Box: 2 x Precious Black 1 x Pearl of Prosperity with Single Yolk 1 x Violet Moon with Single Yolk	23 August 2019 — 1 September 2019	SGD 62.90 nett (12% discount)
Above Two Boxes: 2 x Precious Black 1 x Pearl of Prosperity with Single Yolk 1 x Violet Moon with Single Yolk	23 August 2019 — 1 September 2019	SGD 59.90 nett (15% Discount)
One Box: 2 x Precious Black 1 x Pearl of Prosperity with Single Yolk 1 x Violet Moon with Single Yolk	2 September 2019 — 13 September 2019	SGD 64.90 nett (8% discount)
Above Two Boxes: 2 x Precious Black 1 x Pearl of Prosperity with Single Yolk 1 x Violet Moon with Single Yolk	2 September 2019 — 13 September 2019	SGD 62.90 nett (12% Discount)

 

This Mid-Autumn Festival, sink your
teeth into healthful, delectable treats from IUIGA’s mooncake launch.

 

Carefully
crafted with the finest ingredients, the IUIGA Baked Mooncake Quartet draws
inspiration from the deep well of Singapore’s heritage and tradition, to
recreate these classic flavours through the vignette of contemporary tastes and
preferences. All three flavours in the collection are well-baked and sure to
delight your taste buds:

 

• Precious Black:
  Those with a penchant for classic flavours will fall hard for this velvety
  charcoal-infused mooncake. Tucked beneath a tantalising dark skin, be greeted
  by the familiar flavours of childhood — white lotus paste filling, with chunky
  dried longan and wolfberry to jazz up its good looks. An authentic homage to
  the Chinese wellness tradition, this is made to bless the health-conscious as
  there are no sugar added to this precious treat. Talk about indulging
  guilt-free!

 

• Pearl of Prosperity with Single Yolk:
  An immensely flavourful pandan lotus paste mooncake that is a gift that keeps
  on giving. It combines the delectable balance of sweet and salty flavours, with
  a three-layer visual treat that is truly Instagram-worthy — just perfect for a
  celestial enjoyment under the beaming moon. Crack open the mooncake and behold
  — a glorious golden yolk awaits.

• Violet Moon with Single Yolk:
  The perfect pairing to your cup of Chinese tea comes in the form of a low-sugar
  white lotus and yam paste mooncake. Ensconced within a beautifully-baked skin,
  melon kernel seeds offer a mild crunch and speckle the outer layer like
  constellations in the night sky, adding texture to every mouthful. The
  refreshing flavour of mung bean filling — enhanced with the salubrious trace
  minerals of Himalayan salt — packs a wholesome bite. And in the spirit of
  reunion and gratitude, deep-dive into the luscious creaminess of the salted
  yolk center.

 

Aside
from having low-sugar options for the health-loving, these halal mooncakes do
not contain any lard or pork. The Precious Black and Violet Moon with Single
Yolk are also suitable options for vegetarians.

 

Presented in an ebony box packaging,
every gift box contains four individually-packed mooncakes. Each adorned with a
floral motif that harks back to the poetry of past eras, elevated with refined
inclinations for the modern appeal.

 

IUIGA Baked Mooncake Quartet: ‘An Enchanted Moon’	Price
2 x Precious Black 1 x Pearl of Prosperity with Single Yolk 1 x Violet Moon with Single Yolk	SGD 69.90 nett

 

IUIGA’s mooncake collection will be available for sale at all
stores from 23
August 2019 onwards.

Causeway Point

1 Woodlands Square, #B1-41

Singapore 738099

Opening Hours: 10:00am – 10:00pm

 

Funan

107 North Bridge Road, #B2-15

Singapore 179105

Opening Hours: 10:00am – 10:00pm

SingPost Centre

10 Eunos Road 8, #01-146

Singapore 408600

Opening Hours: 10:00am – 10:00pm

Tampines 1

10 Tampines Central 1, #03-12

Singapore 529536

Opening Hours: 10:30am – 10:00pm

For more information about
IUIGA, kindly visit www.iuiga.com.

For
high-res images, kindly download here. 

ABOUT IUIGA

IUIGA was born from the pursuit of true quality. Co-founded by
five friends in 2017, the brand’s products are thoughtfully hand-picked from
some of the world’s best, undiscovered manufacturers under their Original
Design Manufacturer (ODM) business model. As an omni-channel retailer, IUIGA
promises well-designed products at consumer-inclusive price points. By working
closely with the manufacturers, the brand opens up opportunities to sell
directly to consumers without incurring unnecessary costs by going through
middlemen.

 

With radical transparency as modus operandi, IUIGA leads the
honest pricing revolution to  ultimately
empower consumers with products that match form and function, with
uncompromised  quality and affordability
— because, from one consumer to another, why
pay so much for quality?