Hong Kong Elites of Shopping Centre Management Create the Heart of Smart Cities

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HONG KONG,
CHINA - Media OutReach - 9^th
May 2019 - The Institute
of Shopping Centre Management (ISCM) 15^th Anniversary Annual Dinner was successfully held on 26 April at the JW
Marriott Hong Kong with over 500 guests in attendance. Among the professional guests
included Mr. CHAN Fan, Frank JP, Secretary
for Transport and Housing; Mr. YING Yiu Hong, Stanley, JP, Permanent Secretary for Transportation
& Housing (Housing) and Director of Housing; Mr. WONG Chi Cho, Joe, JP, �Commissioner for Tourism; Dr. Jimmy Chiang, Acting
Director-General of Investment Promotion of Invest Hong Kong, various distinguished
industry professionals, scholars and retailers.

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The annual dinner event reflects
the institute's long-term vision with the theme "Shopping Malls -- The Heart of Smart Cities", a conscious
reflection of the growing connectivity and evolving technologies which make our
cities and shopping experiences smarter and better for all. Hong Kong is often
recognised as Asia's "shopping paradise", and shopping centres remain at the
heart and soul of the Greater Bay Area's economy and people's daily lives. That
said, ISCM believes the industry and its leaders must remain focused on improving
industry standards, cultivating international perspectives and embracing
innovation to ensure the city's shopping malls remain at the core of local
smart city development.

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Super Connector in Asia

Mr. Baldwin KO, Chairman of
ISCM said: "Over the past 15 years, the
ISCM always value a consistent conviction: enhancing the professional level of
shopping centre management, and strengthening trusted connections among industry
peers. In future, we will also strive to build on this by encouraging
integration with professionals across the Greater Bay Area, Asia, and more as
we continue planning study tours and seminars for our members to broaden their
horizons."

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Fulfil Corporate Social Responsibility

ISCM has been taken Corporate Social
Responsibility initiatives seriously by organizing different charity activities
in order to make contribution to society. Since the institute's first charity auction in 2013,
the event has grown into a huge calendar spectacle which has been organised for
seven consecutive years. ISCM has been raising funds every year for important
causes such as St. James' Settlement, Sheng Kung Hui St. Christopher's Home and
the Fu Hong Society. As part of this year event celebrations, in addition to a charity tender,
ISCM committee members have prepared homemade the pineapple tarts for charity sale,
resulting in a total of HK$180,000 to be donated to the Hong
Kong Sheng Kung Hui Welfare Council Limited charity to bring love and hope
to the community.

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Cultivate the Industry's Future

In addition to charity
contributions, ISCM has also introduced the Scholarship Award this year to support
and award outstanding university students majoring in shopping mall management-related
disciplines. This year, our honourable members Dr. Roger Chan and Professor Leo
Sin Yat-ming were invited to present the scholarship to distinguished students
from The Chinese University of Hong Kong,
The Hong Kong polytechnic
University, The University of Hong Kong and HKU SPACE. The awarded students
were also invited to join the dinner to integrate with professionals in the
field so they can gain a deeper understanding about the industry.

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More photos of ISCM 15^th
Anniversary Annual Dinner:

http://www.bdcshk.com/webcontent/ISCM/ISCM
15th Anniversary Annual Dinner Photos.zip

About ISCM

The Institute of Shopping Centre Management (ISCM) non-profit making organization founded by a
group of local shopping centre professionals, certified practitioners and
professors in the shopping centre management industry in 2003. ISCM's mission is to identify various prospective
channels with government bodies, thereby creating a platform for exchange of
best practices in the art and science of shopping centre management within the
Asia Pacific region.

For more information, you can visit http://www.iscm.org.hk/