IPC Shopping Centre Makes a Mark as Food Destination for Families

Community-friendly centre expands food and beverage segment

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KUALA LUMPUR, MALAYSIA - Media OutReach - 11 November 2019 – IPC Shopping Centre is giving the
community of Mutiara Damansara more reasons to dine-in, welcoming five new
tenants to expand its food and beverage (F&B) offers with a total of 10,000
square feet.

 

Now, with a total of 48 outlets, the centre is putting food at the
forefront of its plan to become a meeting place that goes beyond a shopping
offer to deliver a great day out for many people.

 

“We see changing consumer demands in the
new world of retail and leisure,” said Arnoud Bakker, Head of Leasing of Ikano
Centres, part of IKEA Southeast Asia. “Malaysians demand great food and we are
developing a unique mix of partners that, together, form a strong anchor and play
a crucial role in future-proofing our centre.”

 

“We have something for everyone, whether you want a quick bite with
friends, a fancy date night or a family reunion dinner. We have Malaysian,
Japanese, Thai, Western, and everything in between!”

 

IPC grew visitation of 28% following a RM200 million centre-wide
redevelopment that rebranded and upgraded the centre inside and out. Dining
options are spread across all four levels and garden patios wrap the front of
the building to create curb-side appeal and alfresco vibe.

 

IPC’s list of newcomers include some local favourites such as Burger King and One De Land, a fusion cuisine restaurant with eight branches across
Malaysia. Visitors looking for more fine dining options will now find be able to
savour Chinese Muslim cuisine at the Queen
@ Shanghai Night. Food connoisseurs on the go can purchase premium
ingredients like caviar and saffron to take home from Salute. A mini non-halal food court will also be part of the
shopping centre’s offer as well.

 

Details on the New
Tenants

the Queen @ Shanghai
Night (Newly opened on 16^th October 2019)

Located on Level 1
(L1.19)

As the first-ever outlet in Malaysia, the Queen cooks up some of the
most delicious and exceptional Chinese Muslim meals.

 

Salute (Opening on 11^th
November 2019)

Located on Level G
(G.25)

“Salute” gives locals easier access to premium ingredients and
spices. They are the purveyor of the finest quality of caviars sourced directly
from Iran, and saffron from Spain, wholesome cookies made in Italy, and quality
natural honey from the Caucasus Mountains between Russia, Georgia and Azerbaijan.

 

Burger King (Opening
end of 2019)

Located on Level G
(G.29)

As one of the leading fast-food burger chain stores in Malaysia, Burger
King is opening its 100th store in IPC Shopping Centre.

 

Muzeum Palace
(Opening end of 2019)

Located on Level 1 (L1.13)

This mini food court carries local popular dishes such as roasted duck,
prawn noodles among others. The viral fried koay teow with crab meat and mantis
prawn from Damansara Uptown is also opening a stall here.

(*Non-halal food
court)

 

One De Land (Opening
in January 2020)       

Located on Level 1
(Lot I.15)

With the fusion of western and Asian cuisine styles, One De Land offers
comfort food such as beef noodles and hot pots. This is their first Petaling
Jaya store to be open.

 

A Local Dilemma — Where and what to eat?

With over 16 years of operation, IPC solved the “Where to eat?” dilemma with
a mobile application, the IPC ‘Mood Menu’. 
Using musical choices as a window to a visitors’ mood, the app provides suggestions
on where to eat based upon a person’s playlists on Spotify. The app has been downloaded 50,000 times
and won a total of nine marketing awards. To further dial up awareness of its
food offering, IPC introduced a series of
bite-size videos that highlight some of the most affordable spots to eat in the
mall.

 

“Food has always been the centre of most of our conversations,” said
Centre Manager, Karyn Lim. “Adding a lot of spice and flavour into our food
offer is just one way that we live up to our tagline, ‘So Much More’. Today, IPC Shopping Centre is at 99% occupancy rate
and houses 145 retail outlets and dining options spread across its alfresco
area and all four levels. We are not just a shopping centre, we are a community
centre, a meeting place, and – now – the destination
for foodies.”

About IPC Shopping Centre:

Malaysia’s
first shopping centre anchored by IKEA, IPC is a
sub-regional shopping centre located in the heart of a mixed development of
offices, hotels, residential and other retail businesses known as Mutiara
Damansara Commercial Centre. Opened in December 2003 and redeveloped in 2018,
we are home to 145 tenants that make IPC a hub of the local community and
welcome an average 15 million visitors per year. We are a part of a portfolio
of three shopping centres anchored by IKEA and owned by IKEA Southeast Asia.