Intuit QuickBooks Launches QuickBooks Online Accountant in More Than 170 Countries Around the World, Including Malaysia

In a world first, the launch of the cloud-based financial management software is free to accounting professionals around the globe

KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Intuit QuickBooks today announces global free access to QuickBooks Online Accountant (QBOA), enabling accounting professionals in 170 countries to move to the cloud faster, scale their practices and bring more value to their clients and the wider economy.

Accounting professionals make a huge contribution to the economy at a local, regional and global level, working as trusted business partners to the SMB community, which represents 90% of businesses and accounts for 70% of employment globally¹.

But their impact could be even bigger, as QuickBooks research suggests accountants are now busier than ever. Four out of 10 (43%) report they have more than 40 clients – and 86% are looking to technology to help them be more efficient and better meet client needs.

QBOA addresses this by enabling accountants to manage their practice workflow, client interactions and billing all in one place. Developed with a select group of accountants globally over the past 12 months, QBOA is a refined suite of benefits to help professional accountants move to the cloud faster and drive greater efficiency and scalability of their firms.

Access to real time insights from anywhere in the world puts professional accountants at the heart of driving informed business decisions that could positively increase small business survival rates – currently, only 51.6% of U.S. small businesses survive beyond the first five years².

Intuit serves more than 100 million customers worldwide and is one of the biggest software companies in the world, with Intuit QuickBooks now the first provider in the market to deliver at this scale for the accounting profession.

Lars Leber, Vice President of Intuit QuickBooks Australia, said: “As a cost-competitive market ranking in the top 20 of the world’s most business-friendly countries,³ Malaysia is an attractive market for business owners – creating a wealth of opportunities for the region’s accounting professionals. The scale of the roll out of QBOA, and the accessibility of the platform for free, will help to unlock huge economic potential in Malaysia, as well as around the globe.”

Global trends and technological advancements are transforming the world of work and reshaping the future of the accountancy profession, increasingly shifting demand towards more strategic and analytical roles⁴. Malaysia is in need of 60,000 qualified professional accountants by 2030, with just over 37,000 members registered with the Malaysian Institute of Accountants (MIA) today.⁵ Accountants will be key to helping fuel local business and economic prosperity.

Chun How Cheah, HighPines, Malaysia, added: “Using QuickBooks Online Accountant in Singapore has opened us up to the future of accounting and global commerce. It has seen us increase efficiency and profitability of our firm by helping us manage our work and clients in one, easy-to-use platform. It’s the must-have accounting software for those looking to grow and scale up faster. We are excited that the release of Global QBOA will unlock efficiencies in new countries and regions for our firm.”

QuickBooks Online Accountant benefits professional accountants anywhere in the world – through the following set of features:

• Singular login and dashboard view of real-time and historic client data, current projects and deadlines;
• Automated transactions and specific rules classifying data, minimizing manual data entries and reducing risk of errors;
• Options to use workflows to send reminders to the right people at the right time and automate common tasks – invaluable for bookkeepers in busiest periods of the year;
• Integrated apps providing functionality that spans reporting, inventory management, expense management, payroll, eCommerce;
• Predictive AI-based ability to estimate income tax/VAT contributions, support self-assessment filings with automated breakdown of earnings and tax-deductible expense.

Assisted QuickBooks Online Accountant onboarding for accountant professionals and bookkeepers is free, via a Zoom session, and is focused on new clients who are new to QuickBooks, as well as any existing clients that aren’t actively using QuickBooks. It’s a hands-on, “Do-It-With-Me” session.

To celebrate the launch of the QBOA global edition, limited time only pricing bundles have also been announced. To help accountants get their small business clients started on QuickBooks online, for just the next three months, the one-dollar subscription deal will be active. One dollar (or country currency equivalent), per month, per file. The deal is available in all countries, to further support digital expansion for all accountants.

Local developers can now publish apps as part of the QuickBooks Global App Store – to include payroll, payments, inventory and purpose-built applications for specific regions – to integrate with QuickBooks.

For more information and information on how to access the free QuickBooks Online Accountant platform please visit here.

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About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

¹ World Economic Forum White Paper “Future Readiness of SMEs: Mobilizing the SME Sector to Drive Widespread Sustainability and Prosperity” published 30 November 2021: https://www.weforum.org/whitepapers/future-readiness-of-smes-mobilizing-the-sme-sector-to-drive-widespread-sustainability-and-prosperity
²The US Bureau of Labor Statistics, 1994-2022: https://www.bls.gov/bdm/us_age_naics_00_table7.txt
³ The World Bank, “Ease of Doing Business” Report, 2020.

⁴ACCA (the Association of Chartered Certified Accountants) “Future ready: accountancy careers in the 2020s” report. Link: https://www.accaglobal.com/content/dam/ACCA_Global/professional-insights/FutureReady2020s/JamieLyon.FutureCareersAccoutancy2020s.summary.pdf
⁵ Malaysian Institute of Accountants, November 2021: https://mia.org.my/welcome-remarks-by-dr-nurmazilah-dato-mahzan-chief-executive-officer-malaysian-institute-of-accountants-at-leveraging-opportunities-for-accounting-graduates

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Anastasia Ivanova

anastasia.ivanova@ogilvy.com