Introducing China Mobile Hong Kong’s First Flagship Store in Central

Sleek and futuristic interior design to articulate a smart and premium lifestyle

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HONG KONG, CHINA - Media OutReach - 2 August 2019 - Hong
Kong is making a great leap forward into the 5G era, with the licensing of 3.3GHz,
3.5GHz and 4.9GHz bands just around the corner. The introduction of China
Mobile Hong Kong’s (CMHK) newest flagship store in Central today presents Hong
Kong’s first ever 5G Experience Store to the public. 5G technology opens up a
world of endless possibilities, and this store was built to demonstrate and
explain these new opportunities to the public. Customers can experience 5G’s
low latency and high volume transmission over multiple simultaneous connections,
and learn about the importance of applying 5G technology to commercial and
innovative technology sectors; all explained in a comprehensive and easy way. 

China Mobile Hong Kong’s first flagship store in Central

High-res photo: https://photos.app.goo.gl/GYoVkvWbkHTB7TWr8

Dr. Li Feng, Chairman of CMHK says:
“Earlier this year, CMHK was assigned 26GHz and 28 GHz bands. Hong Kong is well
poised to reap the benefits of 5G technology. CMHK will actively participate in
the government’s 5G bands auction starting in October this year. We look
forward to digitalising the lifestyle of the public with our continuous effort
in infrastructural development as well as a comprehensive network. We hope to
further promote the implementation of 5G and the development of Hong Kong as a
smart city connected by technology.”

 

Flagship store
integrates 5G, lifestyle and smart-tech into daily lives

CMHK’s newest flagship store has two
floors, comprising over 2,800 square feet. It is located in the heart of
Central on Des Voeux Road Central. The design of this store is in a sleek silver-grey
tone with unobstructed floor-to-ceiling windows, a simple look that highlights
the technology on display. The store also features a 270-degree panoramic
ultra-wide screen that showcases the futuristic digital transformations brought
by 5G. The 5G Experience Zone is located on the 1/F of the flagship store, exhibiting
a wide spectrum of 5G capabilities to customers. These include live
demonstrations of 5G’s low latency and high volume transmission over multiple
simultaneous connections with showcases such as the “Remote Claw Robot Arm” and
“Portable Live Broadcast Backpack”. Customers can also find the Smart Home Zone
on the 1/F, where they can get their hands on all sorts of new digitalised
products and discover how 5G and NB-IoT will work together to make life easier
at home.

Privilege Club Members’
Zone for a smart and classy lifestyle

The CMHK Privilege Club Members’
Zone in the flagship store provides prioritised one-stop services to our
members. The area displays a wide array of hottest smartphones and accessories,
along with assistance from our expert Customer Service Representatives. They will
be there to provide the latest updates and any assistance on monthly service plans,
prepaid cards, value-added services and many more.

 

CMHK has responded positively to
the company’s “5G+” Project aimed at complementing the existing 4G network with
5G infrastructure. This will help to seamlessly integrate 5G into Artificial
Intelligence (AI), Internet of Things (IoT), Cloud, Big Data, Edge Computing
and other information and communications technology. Extending this 5G+
ecosystem into the wider society, the vision of “5G+X”, will not only result in
a higher quality of living, but it will also bring Hong Kong closer to becoming
an International Innovation and Technology Hub.

 

CMHK Central
Flagship Store

Address: 54 — 58, Des Voeux Road
Central, Central

Opening Hours: 09:30am — 08:30pm
daily

About China Mobile Hong Kong Company Limited

China Mobile Hong
Kong Company Limited (“CMHK”) is the wholly-owned subsidiary of China
Mobile Limited (HKEx: 941) (NYSE: CHL), which ranks 47th on the Fortune Global
500. CMHK was incepted in January 1997 and was the first mobile network
operator to launch PCS services in Hong Kong.

 

The Company offers innovative and comprehensive
communications services, including voice, data, IDD and international roaming
through 4G LTE, 3GHSPA, GPRS, EDGE and other technologies. The Company is
committed to the development of the 5G network, combining with new technologies
such as Artificial Intelligence, Internet of Things, Cloud computing and big
data, integrating 5G applications in different industries and promoting the
construction and development of smart city groups in the Greater Bay Area.