Insights on the Indian Surface Cleaning Market to 2025 – Key Drivers and Challenges – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “India Surface Cleaning Market Outlook, 2025” report has been added to ResearchAndMarkets.com’s offering.

The report give a detailed analysis of surface cleaning products in the market. The surface cleaner is a category of household cleaning agents comprising mainly of specialty chemicals that vary with the amount of dirt and the surface being cleaned. In India, the surface cleaner category is a niche. However, the surface cleaner market has emerged in the last five years because of the changing needs of Indian consumers. A decade ago, no brand was positioned as a surface cleaner. Today, surface cleaner purchasers are motivated by more than just price. Surface cleaners that facilitate quick and easy cleanups continue to gain in popularity as do products offering fresh approaches to tough cleaning problems.

Also, consumers are placing more importance on disinfection; thus strengthening the connection between housecleaning and health. Currently, branded products are now driving the growth for the category. Manufacturers are also experimenting with various types of formats like gel & cream based cleaners, aerosol spray and disinfectant wipes. The report provides detailed insight into the segments of surface cleaning products in India along with its historical and forecasted value, various ongoing market trends, top performing players and their brands.

The surface cleaning market of India is bifurcated into three segments Floor cleaner which includes the area such as room and bathroom, specialized cleaners which are used to clean the gas stoves, oven, furniture, faucet, glass, etc and multi-purpose cleaners.

The surface cleaner market has been growing at a decent pace but with the increasing awareness among the consumers to keep the household things clean the market is expected to cross the revenue of INR 1700 crore soon. Floor cleaning is a major part of the surface cleaning industry. The multi-Purpose cleaner is one of the fastest-growing segments in the market which has been growing at a CAGR of over 26% in the last couple of years.

Major Players with its brands

• Reckitt Benckiser (India) Ltd – Lizol, Dettol, Colin, Easy Off
• Hindustan Unilever Limited – Cif, Domex
• Dabur India Limited – Dazzle
• SC Johnson Products Pvt. Ltd – Mr. Muscle, Pledge
• Jyothy Laboratories Limited – Exo
• Venky’s (India) Limited – All Kleen
• Future Consumer Enterprise Ltd – Clean Mate
• Fena Private Limited – NIP, COP
• Herbal Strategi Pvt Ltd – Just Mop
• The Clorox Company (Clorox) – Clorox, Pine-Sol

Key Topics Covered:

1. Executive Summary

2. Report Methodology

3. Market Definition

4. India Demographics Insight

5. Global Household Cleaning Market Outlook

5.1. Global Utensil Cleaner Market Outlook

5.2. Global Surface Cleaner Market Outlook

5.3. Global Toilet Cleaner Market Outlook

5.4. Global Others Cleaner Market Outlook

6. India Household Cleaning Market Outlook

6.1. Market Size By Value

6.2. Market Share

6.2.1. By Company

6.2.2. By Brand

6.2.3. By Category

6.2.4. By Demographics

6.2.5. By Sales Channel

7. India Surface Cleaner Market Outlook

7.1. Market Size By Value

7.2. Market Share

7.2.1. By Company

7.2.2. By Brand

7.2.3. By Segment

7.2.4. By Demographics

7.2.5. By Sales Channel

7.3. India Floor Cleaner Market

7.3.1. Market Size By Value

7.3.2. Product, Price and Variant Analysis

7.4. India Multi-Purpose Cleaner Market

7.4.1. Market Size By Value

7.4.2. Product, Price and Variant Analysis

7.5. India Specialized Cleaner Market

7.5.1. Market Size By Value

7.5.2. Product, Price and Variant Analysis

8. India Economic Snapshot

9. Raw Material

10. Market Penetration

11. Future Development

12. Policy & Regulatory Landscape

13. Trade Dynamics

13.1. Import

13.2. Export

14. India Household Cleaning Market Dynamics

14.1. Key Drivers

14.2. Key Challenges

15. Market Trends & Developments

16. Competitive Landscape

16.1. Porters Five Forces

16.2. Company Profiles

16.2.1. Reckitt Benckiser (India) Ltd.

16.2.2. Hindustan Unilever Limited

16.2.3. Dabur India Limited

16.2.4. SC Johnson Products Pvt. Ltd.

16.2.5. Jyothy Laboratories Limited

16.2.6. Venky’s (India) Limited

16.2.7. Future Consumer Enterprise Ltd.

16.2.8. Fena Private Limited

16.2.9. Herbal Strategi Pvt Ltd

16.2.10. The Clorox Company

17. Strategic Recommendations

18. Disclaimer

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