DUBLIN–(BUSINESS WIRE)–The “India Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.
The loyalty market in India is expected to grow to US$5.37 billion in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 13.5% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 10.5% during 2024-2028. The loyalty market in India will further increase from US$4.79 billion in 2023 to reach US$8.02 billion by 2028.
The Indian loyalty programs market is poised for accelerated growth over the medium term in India. Rising consumption and income levels of the consumers will support the market growth. The industry will also receive growth support from the flourishing startup ecosystem in India. Digitalization, on the other, is expected to aid innovation and the competitive landscape in the sector.
Many new-age startups are tweaking their loyalty programs to boost adoption among Indian consumers. The trend is projected to continue further over the medium term in the Indian market. The publisher also expects innovation to grow in the Web3 loyalty programs market in 2024. Overall, the publisher maintains a robust growth outlook for the loyalty programs industry in India over the next three to four years.
Firms are tweaking their loyalty programs to boost adoption and increase market share in India
The food delivery sector is growing at a rapid rate in India and the market is poised to grow even further over the medium term. To tap into the fast-growing sector, firms are adopting different strategies to increase their market share.
Swiggy, for instance, launched a cheaper version of its existing loyalty program to boost adoption among consumers. The new and affordable loyalty program, launched in October 2023, is already showing its effect with the firm garnering higher market share against rival Zomato. According to a report from IIFL Securities, Swiggy gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped loyalty program and higher promotions.
The growing competition in the sector will lead to further innovation in loyalty programs, aiding the competitive landscape and adoption among consumers over the medium term. This will subsequently support the growth of the loyalty programs market in India over the next three to four years.
Firms are launching new loyalty and reward products to strengthen their foothold in India
The spending power of Indian consumers is poised to grow significantly over the next few years. This is prompting many global brands to launch new loyalty and reward products in the Indian market.
American Express, in December 2023, announced the launch of the Reward Xcelerator program in India. The initiative, which offers Platinum Charge card members to earn higher rewards across premium brands, is aimed at strengthening the firm’s membership rewards program in the Indian market. Through the Reward Xcelerator program, American Express cardholders can boost the rewards they earn, whether they’re shopping in-store or online. Plus, they have the freedom to redeem those rewards whenever it suits them.
Alongside global firms, domestic players are launching new and innovative products to strengthen their foothold in the Indian loyalty programs market. Zillion, the multi-brand loyalty programs firm, launched the Rewards-as-a-Service platform for brands in January 2024. With this, Zillion is targeting to onboard banks and large corporations, including those with extensive distribution networks. These innovative product launches are expected to drive the competitive landscape in the Indian loyalty programs industry over the medium term.
E-commerce firms are looking to scale their loyalty programs in the Indian market in 2024
Amid the higher adoption of loyalty programs among Indian consumers, firms across sectors are planning to scale their offerings to drive future business growth. This trend is also emerging in the Indian e-commerce market, which is set to grow at an accelerated pace over the next three to four years.
Polygon Labs, in December 2023, revealed that Flipkart is planning to integrate CDK-deployed Layer 2 chain to boost FireDrops. Notably, FireDrops is a Web3 loyalty program that was launched by the e-commerce giant in 2023. Since its launch, the loyalty program has garnered widespread popularity among young Indian shoppers, with 3 million active wallets. With the new development in partnership with Polygon Labs, Flipkart is aiming to build an Ethereum-based zero-knowledge (ZK) L2 network to drive future growth.
Going forward, more such strategic collaborations are expected, aiding innovation in the Web3 loyalty programs sector. This will support the growth of the loyalty program market in India over the next three to four years.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 117 |
| Forecast Period | 2024 – 2028 |
| Estimated Market Value (USD) in 2024 | $5.37 Billion |
| Forecasted Market Value (USD) by 2028 | $8.02 Billion |
| Compound Annual Growth Rate | 10.5% |
| Regions Covered | India |
Report Scope
This report provides in-depth, data-centric analysis of loyalty programs in India. Below is a summary of key market segments:
India Retail Sector Spend Value Trend Analysis
India Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in India
India Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
India Loyalty Spend Market Size and Future Growth Dynamics by Channel
India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
India Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
India Loyalty Spend Market Size and Future Growth Dynamics by Retail
India Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
India Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
India Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
India Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
India Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
India Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
India Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
For more information about this report visit https://www.researchandmarkets.com/r/wwxqet
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