BANGKOK, THAILAND – Media OutReach Newswire – 22 March 2024 – In celebration of the Songkran Festival’s prestigious recognition by UNESCO as an Intangible Cultural Heritage, ICONSIAM, the global landmark on the Chao Phraya River, has collaborated with the government including the Ministry of Tourism and Sports, Ministry of Culture, Tourism Authority of Thailand, The Government Public Relations Department, Bangkok Metropolitan Administration, The Thai Chamber of Commerce and Board of Trade of Thailand and various private sectors to invest over $1.6 million (60 million baht) in marketing activities aiming to elevate “THE ICONIC SONGKRAN FESTIVAL 2024” into a world-class festival, expecting over 1.5 million visitors to attend. Under the concept of “THAICONIC SONGKRAN CELEBRATION: Joyful Songkran Festival, Continuing the Legacy of World Heritage” honors Thai identity by blending traditional Thai recreational activities with contemporary cultural entertainment. This event promises to deliver the most memorable experiences, with grand celebrations filling every corner of ICONSIAM from April 10 to 21, 2024.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said, “As a world-class landmark along the Chao Phraya River, serving as a significant tourist destination in Bangkok and Thailand, this year, ICONSIAM plans to host the Songkran event even more spectacularly and memorable than ever before. The celebration is particularly meaningful as the ‘Songkran in Thailand’ festival was registered as an Intangible Cultural Heritage of Humanity by UNESCO at the end of last year. “THE ICONIC SONGKRAN FESTIVAL 2024 aims to showcase the traditions and customs of Songkran while welcoming tourists from around the world with warm hospitality and contemporary Thai entertainment. This collaborative effort seeks to create a historic event and promote Songkran in Thailand as a world-class festival. The goal is to honor Thai cultural heritage by blending contemporary elements and presenting it in a way that resonates with future generations, ensuring that this heritage lasts forever. The Songkran Festival is another important factor that will help accelerate economic growth for Thailand. This year, we are confident that there will be at least 1.5 million Thais and international tourists celebrating the Songkran Festival at ICONSIAM, contributing to a 50% increase in shopping centre turnover compared the same period last year.”
“THE ICONIC SONGKRAN FESTIVAL 2024” at ICONSIAM promises a vibrant celebration of Thai culture and traditions, featuring several highlights from April 10 to 21 (12 days):
You are invited to be a part of Thailand’s grand Songkran festival, “THE ICONIC SONGKRAN FESTIVAL 2024,” from April 10 to 21, free of charge, at ICONSIAM. Stay updated on event details and participation conditions at www.iconsiam.com or Facebook: ICONSIAM
Hashtag: #ICONSIAM
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