Hudson�s Bay Rallies Behind Team Canada as They Gear up to �compete on the World Stage in Tokyo

High-res product images here.

TORONTO–(BUSINESS WIRE)–Today, Team Canada�s official Flag Bearers took proud, confident strides in bringing our country together as they marched in the Parade of Nation’s representing all of Team Canada at the Tokyo 2020 Olympic Games Opening Ceremony. Dressed in the official Opening Ceremony uniform, designed by Hudson’s Bay, the Flag Bearers, Miranda Ayim and Nathan Hirayama, represented the thread weaving the fabric of Team Canada’s spirit together in the highly anticipated ceremony that introduced Canada on the Olympic world stage for the first time in three years.

“The Opening Ceremony sets the stage for Canadian athletes as they embark on their journey to gold and as the Official Outfitter of Team Canada, we’ve designed a uniform that ignites a strong and unapologetic sense of Canadian pride for both athletes competing and for everyone cheering them on from back home,” says Iain Nairn President and CEO of Hudson’s Bay. “We are rallying behind Team Canada and wish every athlete the best of luck as competitions commence.”

Each Team Canada athlete received a complete clothing kit consisting of jackets, t-shirts, tank tops, lightweight track pants and shorts, tailored denim, baseball and bucket hats, and other accessories including a hip pack, sweatbands, a backpack, and luggage. The 26-piece Team Canada kit collection includes full outfits for the Opening and Closing ceremonies, Podium Presentations and village wear, all designed with performance, comfort and bold artistic motifs that pay tribute to the street style aesthetic from Japan, and modern Canadian-cool style.

Canadians can show their pride and support of Team Canada athletes by sporting the Olympic replica collection pieces available exclusively at Hudson’s Bay, the Hudson’s Bay App and on thebay.com.

Opening Ceremony Outfit

• Opening Ceremony Jacket
• Opening Ceremony Tokyo Rising Leaf T-Shirt
• Levi’s x Tokyo 502 Tapered Regular-fit Jeans
• ?Levi’s x Tokyo 721 High-Rise Skinny Jeans

Closing Ceremony Outfit

• Canadian Olympic Team Collection x Levi’s Unisex Replica Closing Ceremony Trucker Jacket
• Closing Ceremony T-shirt
• Levi’s x Tokyo 502 Tapered Regular-fit Jeans
• ?Levi’s x Tokyo 721 High-Rise Skinny Jeans

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ABOUT HUDSON’S BAY

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates 87 full-line locations and thebay.com featuring Marketplace — the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada.

Hudson’s Bay operates under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Contacts

HUDSON’S BAY MEDIA CONTACTS:

Lauren Polyak

Manager, Public Relations

lauren.polyak@hbc.com
647-926-2463

Jessie Reed

Specialist, Corporate Communications

jessie.reed@hbc.com
416-434-1540