DUBLIN--(BUSINESS WIRE)--The "Home Care in India" report has been added to ResearchAndMarkets.com's offering.

Home care continued to see solid value growth in 2019 boosted by growing awareness of the need for good hygiene in the home, rising incomes, urbanisation and expanding distribution. Many areas of home care remain unaffordable to many consumers in India but to those who can afford it these products can help provide convenience, which is becoming increasingly important as consumers lead busier lives.

The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered

List of Content and Tables

Executive Summary

• Home care on the rise as hygiene awareness grows
• Players target both ends of the price spectrum as they look to add value and increase penetration
• Home care remains a consolidated category with strong investment from the leading players
• Traditional grocery retailers dominate but the landscape is gradually changing as consumers go in search of convenience
• Increased hygiene awareness key to the development of home care

Market Indicators

Table 1 Households 2014-2019

Market Data

Table 2 Sales of Home Care by Category: Value 2014-2019

Table 3 Sales of Home Care by Category: % Value Growth 2014-2019

Table 4 NBO Company Shares of Home Care: % Value 2015-2019

Table 5 LBN Brand Shares of Home Care: % Value 2016-2019

Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019

Table 7 Distribution of Home Care by Format: % Value 2014-2019

Table 8 Distribution of Home Care by Format and Category: % Value 2019

Table 9 Forecast Sales of Home Care by Category: Value 2019-2024

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Sources

Summary 1 Research Sources

Headlines

Prospects

• Rising affluence supports demand for higher quality laundry care
• Traditional grocery retailers dominate thanks to wide presence and offer of smaller pack sizes
• Fabric softeners: Look good, feel good, smell good

Competitive Landscape

• Hindustan Unilever continues to strengthen with ongoing investment in new product development, distribution and advertising
• Domestic companies offer tough competition to international players
• Private label remains underdeveloped within laundry care but offers promise

Category Indicators

Table 11 Household Possession of Washing Machines 2014-2019

Category Data

Table 12 Sales of Laundry Care by Category: Value 2014-2019

Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019

Table 14 Sales of Laundry Aids by Category: Value 2014-2019

Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019

Table 16 Sales of Laundry Detergents by Category: Value 2014-2019

Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019

Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019

Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019

Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019

Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019

Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019

Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019

Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024

Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Headlines

Prospects

• Natural ingredients add value to hand dishwashing
• Liquid and refill pouches becoming popular in hand dishwashing
• Dishwasher appliances failing to find an audience in India

Competitive Landscape

• Hindustan Unilever encouraging consumers to trade up
• Jyothy Laboratories introduces new premium lines while other players target lower income consumers
• Private label offer expanding

Category Indicators

Table 26 Household Possession of Dishwashers 2014-2019

Category Data

Table 27 Sales of Dishwashing by Category: Value 2014-2019

Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019

Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019

Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019

Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024

Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Headlines

Prospects

• Hygiene awareness campaigns boost demand
• Bathroom cleaners has potential as concerns over the harmful effects of phenyl grow
• Multipurpose cleaners providing value and convenience

Competitive Landscape

• Reckitt Benckiser dominates thanks to reputation for being tough on germs and stains
• Private label looking to gain ground with value proposition
• Grocery retailers dominate distribution

Category Data

Table 33 Sales of Surface Care by Category: Value 2014-2019

Table 34 Sales of Surface Care by Category: % Value Growth 2014-2019

Table 35 NBO Company Shares of Surface Care: % Value 2015-2019

Table 36 LBN Brand Shares of Surface Care: % Value 2016-2019

Table 37 Forecast Sales of Surface Care by Category: Value 2019-2024

Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Headlines

Prospects

• Toilet care sees strong growth but sales remain stunted by lack of awareness and social stigma
• Toilet liquids/foam dominates sales but other products appearing in the market
• Busy consumers show growing interest in ITBs and in-cistern devices

Competitive Landscape

• Reckitt Benckiser invests in campaigns to improve toilet hygiene in India
• Domex launches Why the Shame? Pick up the Brush! campaign
• Private label maintains presence with affordable options

Category Data

Table 39 Sales of Toilet Care by Category: Value 2014-2019

Table 40 Sales of Toilet Care by Category: % Value Growth 2014-2019

Table 41 NBO Company Shares of Toilet Care: % Value 2015-2019

Table 42 LBN Brand Shares of Toilet Care: % Value 2016-2019

Table 43 Forecast Sales of Toilet Care by Category: Value 2019-2024

Table 44 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

Headlines

Prospects

• Surface care stealing sales from polishes
• Shoe polish sales under threat as traditional black leather shoes give way to other low-maintenance options
• New materials in the home removes need for furniture and metal polish

Competitive Landscape

• Reckitt Benckiser retains lead thanks to strong distribution
• Kiwi losing shine due to a lack of new product development
• Footwear manufacturers looking to build sales with their own shoe care ranges

Category Data

Table 45 Sales of Polishes by Category: Value 2014-2019

Table 46 Sales of Polishes by Category: % Value Growth 2014-2019

Table 47 NBO Company Shares of Polishes: % Value 2015-2019

Table 48 LBN Brand Shares of Polishes: % Value 2016-2019

Table 49 Forecast Sales of Polishes by Category: Value 2019-2024

Table 50 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Headlines

Prospects

• Air care becoming more sophisticated
• Busy roads and high pollution levels drive demand for car air fresheners
• Bathroom air fresheners a common feature of homes in India

Competitive Landscape

• Godrej rises to the top with innovative range of air care
• Dabur loses lead but continues to invest in new product development
• Private label looks to gain a foothold in air care

Category Data

Table 51 Sales of Air Care by Category: Value 2014-2019

Table 52 Sales of Air Care by Category: % Value Growth 2014-2019

Table 53 Sales of Air Care by Fragrance: Value Ranking 2018-2019

Table 54 NBO Company Shares of Air Care: % Value 2015-2019

Table 55 LBN Brand Shares of Air Care: % Value 2016-2019

Table 56 Forecast Sales of Air Care by Category: Value 2019-2024

Table 57 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Headlines

Prospects

• Threat from mosquito borne diseases drives demand for home insecticides
• Electric and spray/aerosol insecticides the preferred choice for those that can afford them
• Insecticide coils falling out of favour as consumers trade up

Competitive Landscape

• Godrej establishes dominant position through innovation and good value
• Godrej Consumer Products partners with government to eliminate malaria by 2030
• Home insecticides highly consolidated but incense sticks provide competition

Category Data

Table 58 Sales of Home Insecticides by Category: Value 2014-2019

Table 59 Sales of Home Insecticides by Category: % Value Growth 2014-2019

Table 60 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019

Table 61 NBO Company Shares of Home Insecticides: % Value 2015-2019

Table 62 LBN Brand Shares of Home Insecticides: % Value 2016-2019

Table 63 Forecast Sales of Home Insecticides by Category: Value 2019-2024

Table 64 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

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