Categories: News

GSE International Group Partners with Lavena, Over 50 Years of Heritage and One of The Largest E.U. Baby Products Producer in Bulgaria

  • GSE International Group introduces Lavena,
    Bulgarian market leader of natural based baby, kids and prenatal personal care
    products into Singapore, Malaysia and Thailand.
  • Bebble, made with herbal extracts and natural
    oils, supports Parents’ Loving Care Right from the Start for Little Ones’
    everyday gentle hygiene care. It is free from harmful ingredients like parabens,
    animal origin and animal testing.
  • Maternea, made with herbal extracts and
    natural oils, supports pregnant mothers in their journey of motherhood.

SINGAPORE - Media OutReach - 23 January 2019GSE International Group Pte Ltd has entered
an exclusive distributorship deal with Lavena Plc for their baby, kids and
pregnant mothers’ range of products- Bebble and Maternea for Singapore,
Malaysia and Thailand.  Lavena,
established since 1962, is Bulgarian baby products market leader+
for skin care and hygiene care range of products. It is well loved by mothers
for its affordable natural gentle formula.

 



 “We are very excited to work with Lavena
and represent their line of baby, kids and prenatal range of personal care and
specialised skin care products. In view of the heighten demand for affordable
and effective natural cosmetic products, we believe that Bebble and Maternea
will bring great value to parents in Singapore, Malaysia and Thailand. This
partnership will also further expand our consumer related businesses in this
region. These brands will be marketed under Loving Mothers owned by GSE. GSE
will be responsible for the market access, commercialisation strategy including
marketing, promotion and sales of these products in our licensed territories.”  — Michael Tan, MD of GSE International Group

 

“At Lavena, we take pride in
providing affordable and high-quality formulation for our customers. Since
1950s, we continue our tradition of innovating our extraction process of
natural oils, advancing research and development in plant-based ingredients,
natural oils and herbal extracts formulations to provide up to date gentle and
skin caring formula for baby, kids and pregnant mothers.  These different age groups require different
specialised skin and hygiene care. Being in Bulgaria, we have easy access to
the rich biodiversity of natural herbs and essential oils. We also conduct
annual interviews with mothers to better understand their needs and update our
portfolio regularly to address any new trends. Today, we are already the market
leader of baby products in Bulgaria and exporting our brands in more than 50
countries worldwide. We look forward to further success in international
markets especially with our new partnership with GSE International Group. ”
  Konstantin Shalamanov, CEO of Lavena

 

With over 50 years of heritage, Lavena continues to
distill essential oils and is one of the largest producers of lavender oil in
the world. Leveraging on
its
herbal medicine knowledge and innovative distillation expertise in essential
oils and herbal extracts, Lavena have been successful in the development of
effective and gentle daily skincare and oral care products with delicate hypoallergic
ingredients mixed with natural oils and herbal extracts, for babies as well as
pregnant mothers and older children.

 

For international markets, the
brand is being marketed as Bebble.
The Bebble
range of products are developed with the dedication of loving mothers from the
research and development team. The complete Bebble product range provides parents
everything they need for the daily care of their precious ones right from the
start of birth.
From the very first day, parents indulge in those special sweet moments
of joy and Bebble will take care of the rest.
Bebble believe that expression of love via interaction is
key for bonding between parents and child. Every product is an opportunity for
parents to express love to their precious ones with mild and effective products
suitable for everyday use. In comparison to adult skin, baby skin can lose
moisture up to 5 times faster in a single bath. The natural protective action
by herbal extracts and natural oil works together in an effective manner to
moisturise and nourish the delicate skin. All formulations are made up of
careful selection of hypoallergenic ingredients without artificial colouring,
parabens and ethanol. All its formulations are:


(i)  Without
animal origin ingredients

(ii)  Dermatologist
Tested

(iii)  Manufactured
in accordance with European Standards

(iv)  Free
from animal testing

 

In Singapore, The Bebble range of products
are now available for sale at Lazada.SG. 
Loving mothers will be launching a first of its kind subscription
program for the convenience of busy mothers. Visit our booth at Super Mom Baby
Fair, 16-17 March 2019 for more details.


For more information, visit www.lovingmothers.life.

 

About Lavena Plc


Lavena is world-renowned manufacturer of natural essential lavender oil.
Established in 1962, the company is amongst the leading cosmetic producers in
Bulgaria today.  The baby and children’s
cosmetic brand Bochko are an undisputable leader in in its category for the
local market. Being familiar with the herbs and the process of extracting
valuable oils from them, Lavena became an experienced producer of quality
natural products. Throughout the years, its activities expanded from the
distilleries to plants for various cosmetic products — creams, shampoos, and
toothpastes — were built.  It
manufactures more than 250 products, including medical items, all cosmetic
group — face care, body care, hair care, oral hygiene products, and massage and
spa products. It exports to over 43 countries around the world. Lavena strives
to build on its experience and knowledge, in order to ensure quality for its
end users and the service it provides to its customers.

 

About GSE International Group Pte
Ltd


GSE Group International was established in 2005 with
global presence in North America, Europe and Asia. Its practical innovative
business strategies built on its well-connected international network continue
to drive strong business growth. Today, GSE International Group consists of
four divisions – Clean Sustainable Technology, Marine & Off Shore, Research
& Healthcare, Trading that will continue to introduce various cutting-edge
technological solutions into the future.

Miscw.com

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