Kingstown, Saint Vincent and the Grenadines, November 03, 2017 --(PR.com)-- KELA by Live Rates Feeds, has decided in a bold move to show appreciation to its community by rewarding buyers of the coin with their �Tokens of Appreciation� promotion, rather than doing an airdrop. When asked why, Ludovic Vuillier, the CEO, responded, �I prefer to give tokens to people who are a part of our community than nilly willy to anyone who is just looking for some free coins.� This comes after the company�s previous innovative idea to create a competition for everyone who shares their links and posts to social media.

It appears the company prefers to do its marketing via a grassroots movement and to reward the public, rather than follow the regular methods that are usually used in the industry.

KELA in itself is an innovative concept. The company itself admits that their coin won�t make you rich, but the purpose is not to be the equivalent of an ICO in the crypto economy, rather to take the place of a savings account in the crypto economy.

All of the coins will be backed 100% by physical diamonds which will be kept in a secure vault and the diamonds� certificates will be posted online for all to see, ensuring investors that even should there be what they call a �crypto apocalypse� the coins will be redeemable for the diamonds themselves.

The price of the KELA coins is very stable since it is pegged to the IDXUSD, the world�s only tradable diamond index which was created by the company.

All in all, KELA is taking a radically different approach to the crypto economy, which is a very refreshing approach compared to all of the get rick quick hopefuls considering the statistics behind most new startups.

To learn more about KELA go to www.kela.io