London, United Kingdom, June 12, 2020 --(PR.com)-- GoPhrazy announced today that the company is developing a technology based on AI to employ in the voice casting phase of its language dubbing projects. The tool is for internal usage only and will assist company customers in the process of voice actor selection by matching the voice characteristics of each individual voice in the original media across a database of voice actors within the requested target language.

"Our research shows that in most cases content license holders are put in a position to make compromises with the suggested voice cast due to the lack of methodology or tools to evaluate consistency between original and target language voices," the company CEO Tsvetan Chobanov said. "As a result, broadcasters fail to transcend the original artistic or creative intent and ultimately, to convey the authentic experience with their content in another language," he continues.

A lot of disruption has been going on within the last few years in the otherwise conservative translation industry. Various tech companies develop new instruments to automate and streamline the translation process or to improve security of the translated content.

"The problem with the current state of new technology adoption in our industry is that it is very self-centric. In most cases, tools are developed and applied to make service providers' lives easier while consumer needs are somewhat left aside. That speaks a lot of our industry by showing it's is not yet in a stage of decline and there is still room for improvement and growth. What makes us and our instrument different is that it brings the viewers and their experience to the spotlight, right in the center of industry efforts, where they actually belong," the CEO concludes.

GoPhrazy's new technology is still in testing mode with selected clients and is expected to go full scale in November 2020.

About GoPhrazy

GoPhrazy is the world's fastest growing localization service provider, specializing in cultural adaptation for media content in 150+ languages.