DUBLIN–(BUSINESS WIRE)–The “Web Analytics – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.
The global market for Web Analytics is projected to US$5.6 Billion by 2024, registering a compounded annual growth rate (CAGR) of 15.7% over the analysis period.
United States represents the largest regional market for Web Analytics, accounting for an estimated 32.9% share of the global total. The market is projected to reach US$2.2 Billion by the close of the analysis period. Asia-Pacific is forecast to emerge as the fastest growing regional market with a CAGR of 17.6% over the analysis period.
The market has been benefiting significantly from the advent of advanced web analytics solutions with enhanced performance capabilities, made possible through the rapid pace of technology advancements witnessed in the space. The increase in data-driven online businesses, the increased adoption of multichannel marketing initiatives, and shift towards cloud-based platforms are spurring demand for web analytics solutions. The need to intensify marketing activities in a highly competitive environment is fueling demand for web analytics solutions.
Another notable trend in the market is the growing importance of mobile analytics solutions. With penetration of smartphones on the rise, the website traffic through various mobile devices is witnessing high growth. Consequently, companies are using mobile analytics solutions to analyze the mobile traffic, so as to strategize effectively to target these users. The market is also being influenced by the growing integration of artificial intelligence (AI) into web analytics that has the potential to offer more effective processed information from web portals. However, the strict government regulations and need to comply with data privacy rules are impeding market growth. Data privacy specifically is emerging as a key concern for the market.
Select Competitors (Total 546 Featured) –
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/coxo3f
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