Global In-Game Advertising Market- Featuring Alphabet Inc., Anzu Ltd., Electronic Arts Inc., Among Others | Technavio

LONDON–(BUSINESS WIRE)–#GlobalInGameAdvertisingMarket–The in-game advertising market is poised to grow by USD 10.97 billion during 2020-2024, progressing at a CAGR of almost 20% during the forecast period.

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The report on the in-game advertising market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

The report offers an up-to-date analysis regarding the current global market scenario and the overall market environment. The market is driven by the increasing popularity of mobile gaming.

The in-game advertising market analysis includes the platform and geography. This study identifies the increase in the number of gamers and growing partnership between advertisers and video game companies as one of the prime reasons driving the in-game advertising market growth during the next few years.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

The in-game advertising market covers the following areas:

In-Game Advertising Market Sizing

In-Game Advertising Market Forecast

In-Game Advertising Market Analysis

Companies Mentioned

• Alphabet Inc.
• Anzu Ltd.
• Electronic Arts Inc.
• engage
• MediaSpike Inc.
• Motive Interactive Inc.
• Playwire Media LLC
• RapidFire Inc.

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Key Topics Covered:

Executive Summary

• Market Overview

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 – 2024

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Platform

• Market segments
• Comparison by Platform
• Mobile – Market size and forecast 2019-2024
• Computing – Market size and forecast 2019-2024
• Console – Market size and forecast 2019-2024
• Market opportunity by Platform

Customer landscape

• Overview

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America – Market size and forecast 2019-2024
• APAC – Market size and forecast 2019-2024
• Europe – Market size and forecast 2019-2024
• MEA – Market size and forecast 2019-2024
• South America – Market size and forecast 2019-2024
• Key leading countries
• Market opportunity by geography

Drivers, Challenges, and Trends

• Market drivers
• Volume driver – Demand led growth
• Volume driver – Supply led growth
• Volume driver – External factors
• Volume driver – Demand shift in adjacent markets
• Price driver – Inflation
• Price driver – Shift from lower to higher priced units
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Alphabet Inc.
• Anzu Ltd.
• Electronic Arts Inc.
• engage
• MediaSpike Inc.
• Motive Interactive Inc.
• Playwire Media LLC
• RapidFire Inc.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio�s in-depth research has direct and indirect COVID-19 impacted market research reports.

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