BOSTON,MA, USA - Media OutReach - August 28, 2019 - Syniti,
a global data solution provider, today announced its CEO Kevin Campbell and its
Board of Directors have named industry and region veteran Gordon Lam as its
President for the hyper growth APJ region. Gordon has over 25 years of
experience in driving growth and leading diverse global teams. � A seasoned leader in sales, marketing and
business planning, Gordon has a proven record in delivering consistent
multi-year hyper growth in Fortune 500 companies such as Dell, Microsoft, SAP
and NetApp where he held various leadership roles. He was also formerly CTO of
CSC Asia where he guided enterprises through their transformation journey.

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"We are excited to have
Gordon on board. � Asia Pacific &
Japan is a major growth market for Syniti. During our eight-year history in
APJ, we've seen a 15X revenue growth over the period with strong profit
margins. �� APJ also hosts two of our five
Global Delivery Centers in support of our consulting and service solutions," says
CEO Kevin Campbell. � "Innovation is key
to our core values. � This region has
excelled in creating and offering innovative data journey solutions ranging
from Data Migration, Master Data Management, Data Science, Business Planning,
and others."

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Leading
the charge in Syniti Asia Pacific and Japan, Gordon has overall financial
performance responsibility for customer sales and delivery, operational excellence,
and services, with a focus on driving growth, market leadership along with
employee, partner and customer success.

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"The
decision to join Syniti was thought-provoking and convincing at the same time.
Disruption and transition are happening on many fronts in every industry.
Businesses are racing to adopt digital transformation. � Innovation separates the winners from the
followers, customer experience being harvested to gain competitive edge. � At the heart of all, there is one thing is
common -- Data. �� It is my belief that
data will be the asset for the future and that is Syniti's sweet spot." says
Gordon, President, Asia Pacific & Japan.

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Bill Green, Chairman of
the Board, said, "I have always been compelled by the need for customer
intimacy and understanding of the market we serve. With his extensive knowledge
of the region, our industry, and his proven record of building high performance
teams, Gordon is a natural choice for the 300-people strong Syniti APJ."

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Born in Hong Kong, Gordon
migrated to Sydney, Australia, with his family at a young age. � He now lives in Singapore and is an active
rock climber, cyclist, and skier amidst being a technologist at heart.�

About Syniti

Syniti , formerly BackOffice
Associates , was founded to solve business' complex data challenges , bringing
synergy between data and business, delivering confidence and progress along
clients' business transformation journey. �
Through a combination of unique data expertise, services, and intelligent
software leveraging artificial intelligence and machine learning, we help
clients manage their data journey from data conversion to data quality, data
archival and replication, master data management, analytics, information
governance, and data strategy.

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Utilizing the market's top data specialists, validated industry
knowledge and proven methodologies, Syniti has led thousands of successful data
journey projects for Forbes Global 2000 organizations. � Headquartered in Boston, MA, Syniti operates
in 25 countries around the globe.

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Syniti is a purpose-driven organization with focus on accelerating
global and human progress, one data challenge at a time.

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SAP resells SAP Advance Data Migration and Information Steward
Accelerator by BackOffice Associates, LLC, doing business as Syniti, as SAP
Solution Extensions . �

www.syniti.com

@syniti

@synitidata