Get Supercharged this Year of the Rat with SK Jewellery Pok�mon Collection

SK Jewellery introduces a twist on the age-old tradition of �cash’ red packet exchange with everyone’s all-time favourite Pokémon characters, in Pure Gold Ang Pow.

• An
  auspicious and delightful alternative to cash Ang Pow, bringing joy and all
  things rosy to recipients
• Preserving
  the traditional act of giving and receiving red packets in an unorthodox yet meaningful
  form — 999 Pure Gold Pokémon Ang Pow

SINGAPORE
- Media OutReach - 24
December 2019 – SK Jewellery is thrilled to be
collaborating with Pokémon to develop and launch the first comprehensive
assortment of fine jewellery and gold collectibles in Singapore. Celebrating
the importance of family, love, happiness and the auspicious spirit of giving,
the collection delights fans with Pikachu and friends in Chinese New Year
themes and styles.

This isn’t the pioneering
concept for SK Jewellery. Since 2017, the brand has been collaborating with
various licenced intellectual properties. Here’s a quick glance of SK
Jewellery’s pioneering the market with creative licenced Ang Pow collection:

2017,
Year of the Rooster – Starring Minnie and the playful, stackable friends of Tsum
Tsum

2018,
Year of the Dog – Featuring Snoopy and the classic, well-loved Peanuts
Collection

2019,
Year of the Pig – The fun-loving, wacky Looney Tunes collection with Porky Pig
playing the center stage

The Year of the Rat isn’t going to be an exception, except that in 2020, SK
Jewellery is teaming up with one of the most-hyped franchises of all-time, Pokémon. And what better way to usher
the New Year with Pokémon’s frontman, Pikachu. Known for his quick agility and
electrifying personality, this electric-ability trait of Pikachu accompanied
with the other super powers of his friends, are exactly the strength and
robustness we all need to charge forward this New Year.

Featuring
the 5 most favourite Pokémon characters.

From left: Snorlax, Eevee, Pikachu,
Charmander, Bulbasaur

Pokémon
in 999 Pure Gold Ang Pow Collectibles

Symbolising good luck and
blessings, SK Jewellery Pokémon Pure Gold Ang Pow collectibles are the perfect
gift your loved ones this season. Exclusively designed and crafted in 999 Pure
Gold, the collection includes a wide range of delectable gold coins, gold bars
and collectibles.

An assorted mix of gold coins
are available, with different ornaments to depict the Lunar New Year season.
Auspicious greetings, blooms and fireworks grace the Ang Pow Gold Coin designs.

Available in varied designs,
this exclusive range of gold bars dazzle with beautiful splashes of colours.
The designs meaningfully captures the exuberance of Pokémon characters, and are
each artfully greeted with auspicious greetings.

Pokémon
in 999 Pure Gold Jewellery

Available in charms, pendants
and earrings, these iconic Pokémon characters are masterfully crafted in the
highest purity of gold, 99.9%. Every piece of pure gold jewellery is made to
the finest detail, bringing out each character’s nuance and endearing
personality.

Pokémon
in 916 Gold Jewellery

Pokémon jewellery is also
available in 916 Gold Enamel Collection. This colourful and vibrant series is
overloaded with cuteness. A definite mood up-lifter to start the New Year with
cheeriness and liveliness.

About
the Brand’s inspiration

SK Jewellery wants to
celebrate the joys of the festive season by designing a collection that holds
the true meaning of auspicious blessings — the importance of family and
reunion, a theme synonymous to Pikachu and friends’ unity. Through these
meaningfully designed creations, the brand hopes it symbolises the same message
for both the givers and recipients. 

How
to get your SK Jewellery Pokemon 999 Pure Gold Ang Pow

Be one of the first to get your hands on these joyful
Pokemon pieces at SK Jewellery Launch Exclusive on 28^th December
2019. Here’s a roundup of what shoppers can expect:

• Launch exclusive; limited-edition
  999 Pure Gold 3D Pikachu Coin Ang Pow at $49 (U.P $99)
• Amazing Pokémon Lightning Deals
  from $98 onwards, get exclusive Pokémon free gift including 999 Pure Gold
  Pokémon Figurine with purchase
• Capture some perfect
  Instagram moments with Pokémon exclusive installation

The Pokémon Chinese New Year
and classic collections will be made available at all SK Jewellery showrooms
and Eshop from 26^th December 2019.

About SK Jewellery Group Limited

Headquartered in Singapore, SK Jewellery Group Limited
(“SK Jewellery Group” or the “Company” and, together with its
subsidiaries, the “Group“) was founded in 1991 and has an established
presence of over 20 years in Singapore and over a decade in Malaysia. It has
one of the largest networks of over 60 retail stores in both countries,
strategically situated in prime shopping malls.

As a leading and established jeweller, SK Jewellery
Group offers a wide range of jewellery products and mementoes through its SK
Jewellery and Love & Co. brands to cater to a diverse range of
consumer tastes and preferences, occasions, and demographics. Each brand has a
unique identity, with distinctive branding, marketing efforts and product
offerings.

SK Jewellery offers an extensive range of fashionable
jewellery and mementoes for a wider demographic. This includes SK Jewellery‘s innovative Dancing
Star and Star Carat collections
as well as the SK 999 Pure Gold collection,
featuring bridal jewellery, sculpted art pieces, commemorative gold bars and
coins.

Love & Co. specialises in bespoke bridal jewellery, notably,
made-to-order engagement rings and wedding bands such as the signature
Lovemarque and LVC Promise collections. Through customisable design elements
and personalisation services, Love & Co. seeks to establish special
connections with customers.

For further information about the Group,
please refer to its website at https://www.skjewellerygroup.com.