Adelaide, Australia, October 15, 2018 --(PR.com)-- FYRLYT began designing and manufacturing driving lights in Australia in 2011 and has redefined the market sector in Australia due to its unique design features.

With the worldwide market dominated by LED lights, the majority re-branded from China at ever decreasing prices, FYRLYT has defied the trend and proven that serious enthusiasts are willing to recognize and seek premium performance products.

The FYRLYT story is unique in itself and has captured the imagination of the Australian automotive aftermarket industry with hundreds of dealers keen to offer their customers FYRLYT products.

With a Facebook fan base in excess of 650,000 followers, FYRLYT is currently the largest driving light brand by volume and has established itself with a totally unique brand presence true to its distinctive personality and brand evolution.

The opportunity within the USA market is enormous for those familiar with the "expedition/overland" market which has a great synergy with the Australian outback experience. This market sector typically recognizes function as foremost priority and less about market trends or "bling."

FYRLYT is keen to talk to interested entities who see an opportunity to introduce their customers to lighting products unique in the current market.