HONG KONG SAR – Media OutReach Newswire – 17 June 2024 – Planning ahead is important in different stages of life, especially when preparing for retirement. A recent survey showed that monthly expenses are rising every year for Hong Kong retirees, reaching as high as HKD14,7003 just last year. Furthermore, global interest rate volatility and inflationary pressure have introduced more challenges to financial planning. There is a clear need to reassess if current financial protections provide adequate coverage.
In response to these challenges, FWD Hong Kong (“FWD”) has launched Easy WealthPlus Endowment Plan (“the Plan”) through its online insurance platform1. From getting a quotation to paying for the premium, the application process is simple and can be done fully online. With a single premium payment, customers can enjoy an 8-year guaranteed maturity return of up to 4.0% per annum (p.a.), as well as life protection. From now until 30 June 2024, customers participating in the Plan during the promotional period4 can enjoy a special 4% premium discount, resulting in an even higher guaranteed return of 4.53% p.a., which is equivalent to 142.5% of the single premiums paid.
Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau, said, “FWD understands the challenges customers face in achieving their financial goals amidst fluctuating interest rates and inflationary pressure. We are also seeing firsthand how a growing number of customers appreciate the convenience of online platforms. The organic traffic to the online insurance platform saw over 300% year-on-year growth. As Hong Kong’s largest online insurance platform5, our latest Easy WealthPlus Endowment Planallows customers to easily secure an 8-year guaranteed return by enrolling online, effectively hedging against market fluctuations and achieving stable returns. Its guaranteed maturity return is also much higher than the average inflation rate of 2% over the past 12 months6, leading to better long-term financial security and peace of mind. This Plan empowers individuals to take control of their financial futures, whether their goals involve achieving lifelong ambitions or securing a comfortable retirement.”
He added, “FWD has always been committed to bridging the protection gap and providing more comprehensive solutions for individuals and families. Our latest ‘One for All’ campaign highlights the diversity of products on the FWD online insurance platform, encompassing life, critical illness, savings, medical, accidents and more, addressing the diverse needs of every family member. We are also pleased to see more people embracing online insurance, which solidifies our platform as a key driver of growth within FWD’s diverse distribution network.”
Easy WealthPlus Endowment Plan: Supporting medium-term financial goals with life protection and flexible policy extension
The Plan does more than provide opportunities for wealth accumulation. It also offers various protections and conveniences:
If a retiree takes out a policy of HKD400,000 within the promotion period, with a premium discount and an 8-year guaranteed return of 4.0% p.a., the total value received upon maturity will be equivalent to an annual return of 4.53%, which is HKD163,400 interest income10.
Throughout the years, FWD has focused on making the insurance journey simpler, faster, and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. FWD’s new business case count through online and direct sales platforms ranks first in Hong Kong in 20235. Going forward, FWD will continue to provide comprehensive protection for customers through innovative products and services, maintaining a leading position in the market as the largest online insurance platform in Hong Kong.
A family is composed of different members who have their own protection needs at different stages of life. The “One for All” brand promotion campaign (link) illustrates the advantages of the FWD online insurance platform, and caters to customers’ needs for comprehensive protection.
The Easy WealthPlus Endowment Plan is underwritten by FWD Life Insurance Company (Bermuda) Limited (“FWD Life”/”FWD”). The above information is for reference only and does not contain the full terms and conditions and is subject to the terms and conditions of the policy. For full terms and conditions, coverage, exclusions, key product risks and/or other details of the Plan, please refer to the policy provisions of the Plan and the Product brochure (https://www.fwd.com.hk/online-insurance/easy-wealthplus-endowment-plan/en/).
Appendix
FWD’s online insurance platform (https://www.fwd.com.hk/online-insurance/en/) is a direct-to-customer online insurance purchase platform which aims to complement FWD’s omni-channel distribution capabilities and better serve Hong Kong customers in broader segments. Recognising the brand’s commitment towards providing better coverage and more comprehensive protection, it offers a comprehensive suite of insurance protection for various aspects and necessities, such as:
1. Life
2. Critical Illness
3. Medical, including Voluntary Health Insurance Scheme (VHIS)
4. Car*
5. Accident*
6. Pet*
7. Home*
8. Travel*
9. Helper*
*Offered by Bolttech Insurance (Hong Kong) Company Limited.
Hashtag: #FWD
The issuer is solely responsible for the content of this announcement.
FWD Hong Kong is part of the FWD Group, a fast-growing pan-Asian life insurer with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD is a top 4 life insurer new business case count in Hong Kong*.
FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning.
The company was established in 2013 and is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information about FWD Hong Kong please visit
* Source: Provisional Statistics on Hong Kong Long Term Insurance Business – January to December 2023, Insurance Authority of Hong Kong. The calculation combines individual and group businesses.
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