French dairy brand Elle & Vire � popular food outlets Burst the taste buds on the French sentiment

Add a little flavour to autumn life with limited offers?

HONG KONG SAR – Media OutReach – 18 October 2022 – The cool breeze of the fall reminds people of the romance along the streets in France, as well as the unforgettable French dishes with exquisite shapes and meticulous cooking. Elle & Vire, a professional dairy product brand from France, attaches importance to quality and selection of food materials. This time, the brand partners with 3 popular food outlets that share the same values to launch a joint discount promotion, in hopes that everyone can enjoy their signature items with the special offer simultaneously. Get ready to indulge in French sophistication this fall?

Discover the secret recipe of popular food outlets

When it comes to French delicacies, it is natural to come up with their completion of color, flavor and taste. Besides a highly “IGable” exquisite appearance, French dishes always make use of the simplest and natural ingredients to create a rich and refined taste. Be it a simple croissant or a delicate dessert, it all starts with choosing the highest quality butter and cream. That’s why Elle & Vire, the brand originated from Normandy which is famous for its high quality dairy products, has joined forces with several popular bakeries and restaurants to reveal their secret recipes for making their signature French-style dishes.

LUCULLUS CACAO
Signature Chocolate Croffle go viral in Hong Kong

LUCULLUS CACAO, which has several concept cafes, took on a new image recently. It has successfully captured the hearts of dessert fans with its signature Croffle series and unique CACAO series of special drinks. The caf�’s popularity soars due to the signature chocolate Croffle that combines the classic French croissant with waffle. Jeremy, the head of the R&D department, pointed out that to make the waffle’s layering more outstanding, the first and foremost is to use high quality flour and butter from France. By using Elle & Vire butter slices for pastry, not only can they bring the original French flavor, but also highlight the butter flavor and make the layers of the croffle more distinct and crispier. “Adding our chocolate, cocoa powder and chopped hazelnuts to the roasted Croffle will bring an appealing and rich taste. It complements our special drink, CACAO Cola, which is made with the essence of cocoa,” added Jeremy.

Other Recommendations: Strawberry Waffle, Creme Brulee Waffle, Assorted Croissants, CACAO Tonic

LUCULLUS CACAO’s signature croffle is baked into a waffle shape with French croissants. It is fragrant on the outside and crunchy inside. Served with different ingredients and ice cream, the taste will be more layered and unforgettable.

MAISON KAYSER
The most authentic French Delicacy

MAISON KAYSER, a bakery from France, has emerged rapidly in Hong Kong in recent years, and become a must-visit for French residents in Hong Kong and local puff pastry lovers. The croissants are their signature item and sell over a thousand each day. They are made with Elle & Vire butter slices. Each croissant has a full shape and distinct layers, with a delicate honeycomb-like structure inside. By biting into the croissant, you can first feel the crispiness, followed by the butter flavor hitting your taste buds. No wonder a croissant and a cup of black coffee are the best to start a day for the French. Other than the awesome croissants, you cannot miss their classic French cakes. Despite its simple appearance, the ingredients are exquisite. The Chocolate & Hazelnut Cake is particularly popular among office ladies and has become the bakery’s signature. Divy Lorho, the French Executive Pastry Chef, said that the perfect balance of sweetness and the taste of other ingredients in this cake is the result of numerous experiments. One of his best-kept secrets is the Elle & Vire Whipping Cream. It is the cream on the top layer, which is made of Whipping Cream and chocolate, that gives a rich and smooth texture with aromatic dairy flavor perfectly balanced with the crispy cake base. Every bite is an enjoyment!

Other Recommendations: French Lemon Tart, Raspberry Pistachio Tart

MAISON KAYSER carefully selects ingredients in both puff pastries and cakes. Chocolate & Hazelnut Cake has a crispy base with a rich and creamy topping. The contrast makes the delicacy more sophisticated.

sensory ZERO
Original Flavor of Healthy Veggies

sensory ZERO, which always aims to bring out the original taste of food, provides nutritious food and high quality coffee to urbanites who are buried in their work every day. While making the popular meat-free spaghetti, the brand not only takes heed of the seasonality of the ingredients, but the sauce is also the key. Making a tasty vegetarian dish is challenging to get the right taste and creaminess of the sauce without overpowering the taste of the veggies. “We don’t use a lot of seasonings, rather just a pinch of salt to bring out the taste. We use Elle & Vire cream to make our creamy sauce for the meat-free vegetarian spaghetti because the cream is clean without unnecessary additives, and with perfect dairy taste and creaminess to enhance the vegetarian dishes,” said Dickson, the Group Executive Chef.

Other Recommendations: Carbonara Pasta with Onsen Egg, Pan-Fried Asparagus Scallops and Risotto with Basil Sauce and Cream Sauce, Crazy Chocolate, Beautiful Skin Tea

sensory ZERO is famous for its healthy food and leisurely boutique coffee. When cooking, it focuses on using ingredients from the brand with similar value to ensure high quality and healthy food for diners.

French Promo in the fall

LUCULLUS CACAO

Within the promotion period, you get a 10% discount on signature Croffle series in Olympian City store.
– Promotion period: 2022.10.10 – 2022.11.30
– In case of any dispute, LUCULLUS CACAO reserves the right of final decision

Address: Shop G28, G/F, Olympian City 2, Olympic, Kowloon
Tel: 3480 0397

MAISON KAYSER

Within the promotion period, enjoy 20% off on all cake items for any purchase amount of HK$100 or above.
– Promotion period: 2022.10.10 – 2022.11.30
– This offer only applies to customer who have liked MAISON KAYSER Hong Kong’s social media page
– This offer does not apply to MAISON KAYSER e-shop
– In case of any dispute, MAISON KAYSER reserves the right of final decision.

Address: G/F, 248 Queen’s Road East, Wan Chai
Tel: 3107 1380

Address: 38 Caine Road, Mid-Levels
Tel: 2178 2566

Address: 60 Ventris Road, Happy Valley
Tel: 3107 0008

Address: G/F, 8 Wing Lok Street, Sheung Wan
Tel: 2177 6122

Address: G/F, 70 Queen’s Road East, Admiralty
Tel: 2177 6779

Address: Shop 5, G/F, The Hudson, 11 Davis Street, Kennedy Town, Western District
Tel: 2577 1980

Address: G/F, 75 High Street, Sai Ying Pun, Western District
Tel: 2650 9928

Address: Shop 139, 1/F, Prince’s Building, 10 Chater Road, Central
Tel: 9335 1418

Address: Kiosk A, 1/F, Dorset House, Taikoo Place, 979 King’s Road, Quarry Bay
Tel: 5994 0238

Address: G/F, Marina 8, 8 Heung Yip Road, Wong Chuk Hang
Tel: 2893 6188

Address: Shot G01 & G02, G/F, 8 Minden Avenue, Tsim Sha Tsui
Tel: 2869 6122

Address: Kiosk, 8/F, International Commerce Centre, 1 Austin Road West, Tsim Sha Tsui
Tel: 5331 7315

Address: Shop 9A, G/F, Papillons Square, 21 Tong Chun Street, Tseung Kwan O
Tel: 3621 0237

sensory ZERO

Within the promotion period, when order Green choice pasta or Green choice Japanese rice risotto, you will get the free soup or salad.

Terms & conditions:

1. Applicable on Green choice pasta or Green choice Japanese rice risotto à la carte.
2. Offer is not applicable on purchase of any gift card, voucher, designated products, events, coffee workshop/course.
3. 10% service charge applies based on original price.
4. This offer is valid for use in sensory ZERO shops only.
5. sensory ZERO reserve the right on changing the offer content without prior notice.
6. This offer cannot be used in conjunction with other promotional coupons/offers and cannot be exchanged for cash
7. This Offers valid from 10 October 2022 to 30 November 2022.
8. sensory ZERO reserve the right to exercise this offer should there be any disputes.

Address: Shop G01, One Island South, 2 Heung Yip Road, Wong Chuk Hang
Tel: 2511 6011

Address : Shop G104, Eslite Spectrum, G/F, Cityplaza, 18 Taikoo Shing Road, Tai Koo
Tel: 3419 1133

Address : Lane Crawford, G/F, Marco Polo Hong Kong Hotel, Harbour City, 3 Canton Road, Tsim Sha Tsui
Tel: 2118 6090

Address : Shop G29, G/F, Olympian City, 1 Hoi Wang Road, Tai Kok Tsui
Tel: 3547 2358

Address : Shop 116, 1/F, Kwun Tong Plaza, 68 Hoi Yuen Road, Kwun Tong
Tel: 3547 2358

Addres : Shop G01, G/F, 17W Building, 17 Science Park W Ave, Sha Tin
Tel: 2812 2021

Address : Shop 706, 7/F, New Town Plaza Phase 1, 18 Sha Tin Centre Street, Sha Tin
Tel: 2831 0880

Hashtag: #ElleetVire #ElleetVirexLucullusCacao #ElleetVirexMaisonKayser #ElleetVirexsensoryZERO #Luculluscacao #cafe #sensoryzero #frenchpastry #maisonkayserhk #hkfrench

About Elle & Vire

Elle & Vire is a worldwide renowned dairy brand originated from Normandy, an exceptional region in France for dairy production since 1947. With over 70 years of dairy know how and expertise, the brand has been supplying high quality dairy products to professionals and consumers. In which the butter and cream are highly recognized and preferred by professional chefs and bakers.

For more information, please go to https://www.elle-et-vire.com/int/en/, or Facebook page: Elle & Vire Hong Kong