Speakers include representatives from Tom Dixon, Walmart, General Mills, The Lab at Rockwell Group, Christie’s Asia Pacific, Aedas, PepsiCo, Studio Tim Fu and more
Discussions will include PepsiCo’s Chief Design Officer on the brand’s bold redesign; how design is leading cultural transformation at the world’s largest company, Walmart; and how AI is revolutionizing art, architecture, commercial design
MACAU/HONG KONG SAR – Media OutReach – 27 November 2023 – Today, Fortune announced the lineup of speakers for Brainstorm Design 2023, a unique international conference dedicated to exploring the intersection of business and commercial design. The event will be held in Macau, China for the very first time on December 6 at MGM COTAI.
This year’s theme, “Empathy in the Age of AI,” explores the ways AI shapes commercial design, architecture, and art, as well as the design challenges related to climate change, sustainability, diversity and more. The conference will also focus on the philosophies and working methods great designers bring to their work and examine how established designers can collaborate with global firms.
In this groundbreaking collaboration with FORTUNE, MGM is set to pioneer the introduction of Fortune Brainstorm Design conference to Macau. This initiative echoes with MGM’s pledge to curate world-renowned and high-quality Meeting, Incentives and Conferences, which gathers great minds from all around the world and helps enhance Macau as a global exchange hub for commercial innovation through the lens of design.
Brainstorm Design is the latest addition to Fortune’s influential Brainstorm conference series and will feature Fortune 500 executives and the world’s preeminent designers. Together, the speakers will explore the crucial question of how to achieve business results through design. The event also will welcome experts to share their insights and discuss the latest cutting-edge design tools that are transforming their industries.
The roster of participants and speakers includes thinkers from diverse fields, such as industrial and product design, architecture and urban planning, user experience design, graphic design, fashion, financial services, software, travel, hospitality, and many more.
“Great businesses know the value of great design,” said Clay Chandler, Fortune Executive Editor for Asia and Brainstorm Design editorial chair. “And in a world where more and more decisions are delegated to robots and algorithms, many firms are finding good design more important than ever. At this year’s Brainstorm Design, we will explore the ways in which the world’s leading companies use the methods and insights of designers to stay close to customers, spur innovation, navigate uncertainty, and identify new sources of growth. We will also debate the ways in which artificial intelligence and other digital technologies are reshaping the designer’s role.”
This year’s speakers include:
At the heart of Macau’s charm lies a captivating blend of Chinese and Western cultures, which makes the city a vibrant magnet for creative talents worldwide. The city offers an inspiring haven for artistic expression and intellectual exploration against its open and inclusive backdrop with rich historical tapestry and contemporary cosmopolitan ambiance. The conference will also address the design future of Macau, calling thought leaders for game-changing ideas to reimagine this year’s host city of Brainstorm Design.
The 2023 Brainstorm Design agenda here.
The Fortune Brainstorm Design 2023 is hosted by MGM; its strategic sponsor is Wuliangye.
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Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks, and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts – those who shape industry, commerce and society – through powerful and prestigious lists, events and conferences, such as the iconic Fortune 500, the
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