Fairmas supports the International Hotel Technology Forum (IHTF) for the third time serving as an official sponsor. The event will take place this year from 14th to 16th May in Zagreb, Croatia. For the past 15 years, the international forum has brought together the hotel industry of the entire EMEA region and hotel-specific technology providers. On this 16th edition, the program will focus on the areas of technology, as well as marketing and sales. Participants will benefit from over 50 different lectures, workshops and round table discussions about the latest trends and developments in hotel technology. Sponsors have the opportunity to arrange individual product presentations during the IHTF Forum in advance.

�There is no doubt that financial planning and revenue management are slipping into the limelight and being strongly focused on by the industry. The necessary data for these critical processes are already collected but are in various places. This is why industry-specific solutions with data integration features are essential to process data efficiently and intelligently, that is, breaking up silos and bringing them together to maximize their use. With our hotel expertise alongside our innovative solutions for efficient financial planning, management reporting and revenue monitoring, we do not want to miss out on any opportunity to address this growing need," explains Oliver Rabe, Director of Business Development who will be representing Fairmas at IHTF. Currently, more than 3,750 hotels worldwide use the Fairmas products FairPlanner, PickupTracking and Hotel Benchmarking.

Fairmas will present the latest innovative features of FairPlanner and PickupTracking at IHTF. For example, there is the new import functionality of the month-to-date figures from the local accounting system into FairPlanner that allows the user to compare Forecast and Budget with the accruing Actuals in real-time. Joint customers of Fairmas and rate shoppers such as OTA Insight and HQ plus, upon their request, can have the rate shopper details as an additional column in their PickupTracking dashboard next to their own room prices, giving them a more comprehensive view of their hotel pricing status.

Requests for product presentations or individual appointments can be made via the contact form on https://fairmas.com/en/