TOKYO, JAPAN -�Media OutReach - 22 October
2020 – Recently, the eye makeup
brand WOSADO BEAUTÉ created by Gianna Zhou,
a former Silicon Valley engineer, was officially launched online for the
Asia-Pacific market. The core product, WOSADO soft magnetic eyelashes, is based
on a professional soft magnetic material solution. It allows customers to
easily attach eyelash extensions to your upper and lower lashes in only a few
minutes. The process is much faster and easier compared to gluing eyelashes on
yourself or applying extensions at a salon. With this solution, customers won’t
have to worry about your short or un-curved lashes. It will save time and help
avoid working with glue as well. Unlike traditional eyelash extensions which
are difficult to apply, clean, and can be harmful to eyes, this product can be
easily worn and removed anytime and anywhere, allowing modern women to display
their blossoming beauty with a natural appearance in busy urban life and social
scenes.
“When I
lived and worked in Silicon Valley, my work
required different makeup and status in different
situations. Eye makeup was often the most time consuming and painstaking part
of my routine.” Gianna said. After hearing her distress, her close friend
Kathleen Ma showed her new design proposal for an eye makeup product. ”We agreed to work together to find the most
innovative products to achieve the effects we wanted.”
From
there, Gianna and Kathleen studied various materials and technologies and also
visited Tetsu Nakasuka, a
magnetic materials expert in Japan for cooperation on R&D. In addition,
they traveled back and forth between China and the United States to seek out
product designs and solutions. After two years, they finally completed the
product development and testing, and have successfully won a number of
international patents for product invention. WOSADO was founded – an eye makeup
brand to serve women worldwide.
According to Gianna Zhou, who was inspired to
name the brand, the idea of WOSADO comes from Japanese which means flowers
blooming in the courtyard. Its Chinese name is Yue Tong. Both names represent
the vision of the WOSADO founders that they hope every woman’s eyes, the windows
to their soul, are as bright as flowers, relaxed and beautiful.
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