SINGAPORE -�Media
OutReach - 16 May 2019 – ERA Realty Network (ERA) has been awarded the highest industry’s
honour — the “five-star” distinction in the “Real Estate Agency Single Office” category — during the Asia
Pacific Property Awards gala dinner at The Marriott Marquis Queen’s Park,
Bangkok, held on the 14th -15th May 2019. Widely recognised as a world-renowned
mark of excellence, ERA has emerged the top amongst the award winners in the
Asia Pacific regions.
Organised by
the International Property Awards, the Asia Pacific Property Awards is considered
the largest, most prestigious, and widely recognised programme throughout the
region. Now in its 26th year, the awards recognise the region most outstanding
real estate organisations and trailblazing property professionals from around
the globe who have been redefining industry standards through the pioneering of
real estate concepts and services.
The Asia
Pacific Property Awards 2019-20 nominees were judged by an independent panel of
over 80 industry experts, with judging focuses on the nominees’ commitment to
sustainability, design, quality, service, innovation, and originality. The
panel is chaired by Lord Caithness, Lord Best, The Earl of Liverpool, and Lord
Thurso; all of whom are the members of the House of Lords in the UK Parliament.
“Winning the
five-star Asia Pacific Property Awards is a tremendous recognition as it is
widely recognised as a world-renowned mark of excellence. This prestigious
award is an assurance to everyone that we provide excellent support to our
agents and it also gives our customers peace of mind that they are dealing with
a reputable real estate agent. Besides, it is also a testament to the company’s
mission to become the real estate agency of choice for both salespersons and
customers alike,” said Mr Jack Chua, Chief Executive Officer of ERA.
Strong
Presence in Asia Pacific
Headquartered
in Singapore, ERA has been redefining industry standards through the pioneering
of real estate concepts, technologies, initiatives and services since its
inception in 1982. ERA currently has a presence in 10 countries with a total of
633 offices and 17,757 associates throughout the Asia Pacific region namely:
Singapore, Cambodia, China, Indonesia, Japan, Korea, Malaysia, Thailand,
Taiwan, and Vietnam. Its current agent strength in Singapore stands above 6,800
agents.
With the recent
acquisition of the master franchisor for Indonesia and the direct ownership of
the master franchise in Thailand, ERA continues to strengthen its presence in
the Asia Pacific region. ERA has also acquired a new commercial property in
Singapore to further harness its leadership position in the region. With the
new building, ERA also becomes the first and only real estate agency in
Singapore to own a building.
Serving as
the head office of ERA Asia Pacific, this new full-fledged agent-service hub —
named the ERA APAC Centre — is capable of supporting its strong network and to facilitate
better collaboration with teammates across the region. With a gross floor area
of more than 45,000 sq. ft., this hub will spot a premium agent lounge for
meeting and recruitment purposes, 2 training theatres, numerous training rooms,
agency services, F&B outlets and shops; as well as dedicated and co-sharing
workspaces.
The Merger of Innovation And
Marketing
One of the
key reasons behind ERA’s spectacular win is its wide-ranging digital innovations,
one of which is the award-winning i-ERA mobile app. From the intuitive display
of the training calendars, to comprehensive floor plans and charts, to allowing
seamless personalisation of marketing templates, this mobile app allows ERA
salespersons to access any information they need on-the-go.
Another
outstanding feature of the app is the most-updated financial calculators that
can help potential home buyers gauge their Total Debt Servicing Ratio (TDSR) or
Mortgage Servicing Ratio (MSR), and assess the amount of Additional Buyer’s
Stamp Duty (ABSD), Seller’s Stamp Duty (SSD), mortgage repayments and interest
payable.
Also greatly
helping its agents to do their work is the ERA 24/7 PropWatch. This free
listing tool maximises the reach and efficiency of ERA salespersons by keeping
them informed with the latest property transactions in the market. Clients can
also sign up for the service to get notifications on recent industry-wide
neighbourhood property transactions and search for potential buyers or tenants
for their property at no charge.
ERA also improves
the search experience of the public with FindPropertyAgent.sg. With a smart
algorithm running on consumers’ searches, this site allows consumers to find
the right agent for their property based on their preferred search
requirements. The site also allows consumers to read genuine reviews, ratings,
and awards attained by the agents. Besides benefiting the public, the portal
also generates free leads due to the prevalent use of the portal by homeowners
— an exclusive advantage unique to ERA agents only.
All these innovations
have been backed up with extensive company-level marketing efforts through
published press advertisements, television and radio interviews, podcasts as
well as various online marketing efforts in the form of posters and videos via
their social media channels. These innovations and marketing efforts attracted
major attention, improving ERA’s online authority and brand visibility and led
to unprecedented audience buzz.
Headquartered
in Singapore, ERA Realty Network Pte Ltd (ERA) is a leader in real estate. The
company has been setting and redefining industry standards through the
pioneering of real estate concepts, technologies, initiatives and services
since its inception in 1982. ERA is a wholly-owned subsidiary of SGX Mainboard
Listed, APAC Realty Limited. The Group has a vast network of offices throughout
Asia Pacific with over 17,757 associates from Singapore, Cambodia, China,
Indonesia, Japan, Korea, Malaysia, Thailand, Taiwan and Vietnam.
In Singapore,
we have over 6,800 associates providing a diverse range of professional
services and solutions for: Private and HDB residential resale, residential
leasing, project marketing, commercial and industrial, property management,
auction, valuation and research. Through Ultimate Training Programme, a series
of specially curated training courses developed for ERA teammates, they are
able to revolutionise their skills, equip themselves with the latest trends and
insights of the property market, and stay ahead of the competition. With close
to four decades of experience, extensive network and innovative technological
tools, the company has secured innumerable dream homes for its customers in
Singapore and around the world.
Recent
accolades are testaments to the company’s diligence – ERA was awarded Top
Property Agency by Influential Brands; Most Innovative Real Estate Agency by
SBR Listed Companies Awards; Favourite Real Estate Agent (Gold) Award by Expat
Living Readers’ Choice Awards; and also Marketing Agency Excellence Award at
EdgeProp Singapore Excellence Awards in 2018. For more information, visit https://www.era.com.sg
ERA Realty Network Pte Ltd
Estate Agent
License No. L3002382K
Mountbatten
Square
229
Mountbatten Road #03-01
Singapore
398007
The
International Property Awards recognises the industry’s best residential
property professionals from around the globe. They celebrate the highest levels
of achievement by companies operating in all sectors of the property and real
estate industry. An International Property Award is a world-renowned mark of
excellence.
The awards
are split into regions covering Africa, Asia Pacific, Arabia, Canada,
Caribbean, Central & South America, Europe, UK and USA. Participants enter
at their relevant national level and are judged by a panel of well-respected
experts representing well-established professional bodies from different
countries.
Companies
selected as winners are then invited to attend an awards dinner and have the
right to use the prestigious logo in their daily marketing activities. For more
information, visit http://www.propertyawards.net.
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