Edgar Plans Together With Exile Content Studio and �Lil Heroes� NFT Collection to Commit Monetary Donation to Project Hiu to Support Shark Conservation

LOS ANGELES–(BUSINESS WIRE)–Artist Edgar Plans with Exile Content Studio, along with their innovative �Lil Heroes” NFT collection, have committed to donate $83,000 to Project Hiu to support shark conservation and fishing communities in Indonesia, it was announced today by Exile Content Studio.

“I have always been passionate about finding ways to inspire, educate and communicate through engaging art,” said Edgar Plans. “Project Hiu is a fascinating opportunity to open the conversation in order to connect shark conservation activism and “Lil Heroes” to the community’s lives, activities, and ultimately their future.”

Exile Executive Chairman and Founder Isaac Lee said, “When we formed Exile, one of our goals was to create content that would not only entertain audiences but also illuminate global issues that affect all of us and inspire positive change in the world. This partnership is part of our commitment to these areas and empower Edgar Plans “Lil Heroes” who cares deeply about the environment and is enthusiastically supporting the project.”

“What I like most about Project Hiu is how they do their work with a methodology that can have a real impact while offering pragmatic economic solutions for the communities,” said Daniel Eilemberg, President of Content at Exile and co-founder of Lil Heroes.

Project Hiu was founded by activist Madison Stewart to transform these communities from shark fishing to tourism in order to protect and replenish shark populations, of which 100 million die annually, in order to preserve the ecosytemic balance of our oceans. Their plan is to turn these shark fishing communities into shark sanctuaries by repurposing the shark fishing vessels and offering an alternative source of income by employing the fishermen that crew them, with the potential of saving over 600 sharks a year.

Said Stewart, “The world is changing so fast, and it needs an army of people together to save it. We cannot do it alone, and to collaborate with communities and artists, who also know what it’s like to fight for something, to swim against the current, is strengthening our chances. We have the ability here, together with Lil’ Heroes, to change life above, and below the surface.”

The proceeds of the donation will be used to decommissioning one shark fishing boat for an entire year, which will prevent 600 shark deaths, and go towards education of four of the villages’ children in order to provide futures for them other than shark fishing in order to break the cycle with the next generation.

The commitment will also stop the operation of shark fishing boats for two months and subsidize the fishermen for their lost income saving more than 100 sharks from slaughter and giving the community the tools to understand that a shark is worth more alive than dead.

Additionally, research to scout locations, hire a scientist to study the movements of the sharks with satellite tracking, as well as the destinations and ecosystems of these species, to maximize the conservation are part of the project.

Management of the donated funds will be handled by PVBLIC Foundation, an innovative non-profit organization that connects public, private, and nonprofit sectors, helping partners amplify their impact in support of sustainable development around the world.

“We’re excited to collaborate with Exile, Isaac, Edgar, and Madison and happy to provide fund management and programmatic support to this important project as it aligns to a number of Sustainable Development Goals especially SDG 14, conserving and protecting life below water,” said Stephen Keppel, PVBLIC Foundation President.

About “Lil’ Heroes”

“Lil Heroes” is an NFT collection from Curatible, Spanish artist Edgar Plans and Exile Content Studio, which will serve as the basis of a new entertainment franchise. “Lil’ Heroes” will have multiple components, including an animated TV series, a virtual metaverse experience, consumer products, and publishing.

About Project Hiu

Project Hiu’, Hiu being the Indonesian word for Shark, is an initiative which aims to provide alternative income to fishermen in one of the largest shark fisheries in Indonesia, and the world. By hiring the shark fishing boats and locals that man them, we sought to engage the fisherman in a very different role. Tourism. A natural, alternative income that simultaneously and effectively protects sharks. Project Hiu is founded on the recognition that the very solution to saving sharks, lay with the men raised to kill them.

About Exile Content Studio

Exile Content Studio creates content in Spanish and English for a global audience across multiple platforms — TV, Film, Audio and Digital. It recently co-produced Todo Va A Estar Bien with Diego Luna as showrunner for Netflix and docu-series Un Sueño Real, about Real Madrid’s women’s Football team for HBO with journalist Ana Pastor.

Exile’s team has led content for the largest media companies in Spanish in the world with responsibility for the film studio, OTT service, broadcast and cable networks, music, news and digital. Their current slate includes Oscar winners and talent across genres and formats. The studio not only understands global trends – it shares and creates culture with content that generates buzz and breaks through the noise.

About PVBLIC Foundation:

PVBLIC Foundation is an innovative non-profit organization that mobilizes media, data, and technology for sustainable development and social impact around the world. The Foundation connects public, private, and nonprofit sectors, plugging innovations into social agendas and helping governments, NGOs, and intergovernmental organizations amplify their impact through original programs, creative partnerships, and strategic donor funds. The foundation has managed programs and partnerships that have reached more than a billion people in 125 countries and inspired global action on the Sustainable Development Goals (SDGs).

Contacts

Mariana Moron Garcia

marianna@hm-com.com