SYDNEY–(BUSINESS WIRE)–#Australia–eCargo Holdings Limited (ASX:ECG) (�eCargo) today provides an update on its exclusive distribution partnership with UK-based organic baby and toddler food company Ellas Kitchen (Brands) Limited (Ellas Kitchen).
Key Highlights
Ellas Kitchen, a UK-based B Corp certified company with a mission to improve childrens lives through developing healthy relationships with food, signed an exclusive distribution partnership with eCargo in September 2021. The partnership involves eCargo handling both offline and online sales and distribution within China, Vietnam and Cambodia.
Since launching, the partnership has been successful at scaling Ellas Kitchens sales in China, with their organic baby and toddler food now selling via more than 25 points of distribution online, including T-Mall, T-Mall Global, Taobao, VIP, Pinduoduo, and Jingdong and across 20 provinces and more than 3000 offline locations in China. To facilitate rapid sales growth, eCargo also relaunched flagship stores on Jingdong Worldwide and Jingdong China, with a renovated look and feel to align with Ellas Kitchens new marketing positioning in China. eCargo also coordinated successful in-channel marketing campaigns including livestreaming with celebrities and influencers, and offline tasting events for customer acquisition.
The partnership has allowed both companies to take advantage of the growth of Chinas premium infant food market, a key category of growth potential in 2022 for eCargo, as Ellas Kitchen successfully grows in the market.
Kim Gelling, Global Commercial Director at Ellas Kitchen, said of the partnership, We are delighted that our partnership with eCargo in China is helping to fulfil our mission to improve childrens lives through developing healthy relationships with food. eCargo has demonstrated that they are the perfect partner for our brands Asian expansion, with their capabilities across online and offline allowing us to significantly scale up our sales and reach across China. Since partnering with eCargo our brand recognition has substantially increased, allowing us to support more families by bringing joy to mealtimes and making eating fun for little ones. We look forward to continuing to leverage eCargos comprehensive services to make our healthy organic products available to even more families across key Asian markets.
eCargo Holdings Chief Executive Officer Lawrence Lun said of the partnership, We are thrilled that our partnership with Ellas Kitchen is delivering outstanding results for their brand and rapidly increasing sales. We identified mum and baby as a key growth vertical and the success we are having with Ellas Kitchen provides a great case study to showcase our capabilities, as we help brands sell more in Asia. We are also providing Ellas Kitchen with a full suite of supply chain services, including warehousing, logistics, and ecommerce marketing, to help them navigate the complexities of bringing their products into Asia.
About eCargo Holdings Limited
eCargo Holdings Limited is an ASX-listed company offering solutions that connect global brands with Chinese buyers and provide the tools businesses need to grow their China sales. Their core focuses are in utilising technology and data to grow brands in China through their nationwide distribution and trading (online and offline) network.
About Ellas Kitchen (Brands) Limited
Ella’s Kitchen® Brand mission is to improve children’s lives through developing healthy relationships with food. Set up in 2006 by Ella’s Dad Paul Lindley, the company prioritises health and nutritional value, but never at the expense of taste or convenience. Ellas Kitchen® Brand strives to be good in every sense, offering healthy, handy and fun food that doesnt cost the earth. In 2016, Ellas Kitchen® Brand certified as a B Corporation, a global movement of pioneering companies that are using their business as a force for good. By certifying as a B Corp it reinforces that the business is meeting rigorous standards of social and environmental performance, accountability and transparency.
Contacts
Investor Relations (Australia):
Justin Foord
Market Eye
justin.foord@marketeye.com
+61 402 600 691
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