Open for Global Submission from 1st April

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HONG KONG, CHINA
-�Media OutReach�- 26
March 2019 -�Design
is a solution driven mindset that enables innovative, user-centric and
sustainable solutions for tackling the myriad of challenges faced by our
societies today, while also improving our overall well-being. Constant and
disruptive social, environmental and technological forces are making the world
we live in more complex and volatile than ever before. This is especially true
in Asia, whose condensed urban problems and growing international influence are
giving rise to a new era of challenges that only human-centred design can
solve.

The
DFA Design for Asia Awards, launched by Hong Kong Design Centre and funded by
Create Hong Kong, is a unique international platform that celebrates Asian
design excellence and recognises outstanding designs in Asia, for Asia. The
award, covering 4 major design disciplines, has been launched in 2003 to
propagate Asian values and perspectives in the sphere of innovation and design
globally. The 2019 edition of the Awards is open for global submission starting 1 April.

Award entry details

DFA Design for Asia
Awards 2019 covers 4 major design disciplines in 26 categories:

Award types

Category Award

Confer
to entry by open submission: Gold, Silver, Bronze & Merit award.

Grand Awards

Gold
Award winners of each Category Award and nominated outstanding design projects
will be considered for the Grand Awards. Design projects that have made the
most extraordinary contributions will be conferred: Grand Awards, Grand Award
for Culture, Grand Award for Sustainability, Grand Award for Technology, and Grand
Award with Special Mention.

Entry requirements

Design
projects, launched in one or more Asian markets* between 1 January 2017 and 31
May 2019, are eligible for Awards submission by the design's owner or client,
the brand's owner, designer or design consultancy.

*Asian markets include:

Afghanistan / Bangladesh / Bhutan / Brunei Darussalam / Cambodia /
Hong Kong / India / Indonesia / Iran (Islamic Republic of) / Japan / Kazakhstan
/ Kyrgyzstan / Lao People's Dem. Republic / Macau / Mainland China / Malaysia /
Maldives /Mongolia / Myanmar / Nepal / North Korea / Pakistan / Philippines /
Singapore / South Korea / Sri Lanka / Taiwan / Tajikistan / Thailand /
Timor-Leste / Turkmenistan / Uzbekistan / Vietnam

Judging criteria

A judging panel composed of
world-renowned design industry experts and professionals will assess each
entry, according to 4 criteria:

(1) Impact in Asia

(2) Overall excellence

(3) Use of technology

(4) Commercial and societal success

Winners' Package**:

• Award Trophy &
  Certificate (Merit Award winners
  will receive certificates only);
• Awards Publication:

Each winner will receive a complimentary publication which
includes introduction of all winning projects and the project teams behind. The
publication will be distributed globally to different industry leaders to
enhance the winners' exposure

• Exhibition showcase:

All winning projects will be showcased in the annual
DesignInspire exhibition, and selectively in DFA Awards roving exhibitions in
Asia

• Event attendance:

Invitation to the DFA Awards Presentation Ceremony and
Business of Design Week (BODW) in Dec 2019 to engage in networking with
designers and business leaders around the world. Selected winners will also be
invited to deliver design thinking at global and regional events, talks and
forums to further extend the global reach

• Awards Endorsement Mark:

Authorisation to use the globally recognised
Endorsement Mark for self-promotion

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** A mandatory Publication and Promotion Fee
applies to all winners

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Call for entry starts from 1
Apr

Grand Award winners in 2018

More photos and information of 2018 Awards winners:

http://www.hkdc.hk/download/awards/DFA_Awards_2018.zip

About DFA Design for Asia Awards (http://dfaa.dfaawards.com)

Since 2003, the
DFA Design for Asia Awards honours and acknowledges user-centric design
projects and solutions that embrace cultural values unique in Asian societies,
with concerns for sustainable development and use of technology to enhance and
improve the quality of life for people in the region. Organised by the Hong
Kong Design Centre and as one of the five programmes of DFA Awards, the DFA
Design for Asia Awards aims to celebrate design excellence and acknowledge
outstanding designs with Asian perspectives, and has been a platform for design
talents and corporates to showcase their design projects internationally.

About Hong Kong Design Centre (www.hkdesigncentre.org)

Hong Kong
Design Centre�(HKDC) is founded in 2001 as a strategic
partner of the HKSAR Government in establishing Hong Kong as centre of design
excellence in Asia. HKDC pursues its public mission in using design and
innovation to drive the value creation of business development and improve the
well-being of society through the provision of diverse innovation-oriented
knowledge sharing and by providing diverse exchange platforms, anchored by five
major work directions:�CONNECT,
CELEBRATE, NURTURE, ADVANCE and ENGAGE.

HKDC's
flagship programmes include�Business
of Design Week�(since 2002) -- Asia's leading annual conference and
event on Design, Innovation and Brands; DFA
Awards�(since 2003) -- the most recognised design awards from an Asian
perspective;�Design Incubation
Programme�(since 2012) and Fashion
Incubation Programme (since 2016) --two-year incubation programmes to
nurture future design and fashion entrepreneurs; Fashion Asia Hong Kong (since 2016) -- a new initiative combining
conversations, interactions and cultural exchanges to energise the city's
image, and positioning it as an Asian hub for fashion trade and business
development; and�Knowledge of
Design Week�(since 2006) -- an annual thematic design knowledge sharing
platform on how design can solve complex challenges of our society. �