A showcase of design excellence in Asia

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HONG KONG, CHINA -�Media OutReach�- 30 October 2019 -�DFA
Awards 2019 celebrates established and emerging designers that push
creative boundaries and pave the way for the Asian design industry. Creatives from
across the region entered their innovative design projects into the DFA Design for Asia Awards (DFAA) and talented
young designers also submitted their overseas plans to DFA Hong Kong Young Design Talent Award (DFA HKYDTA), part of the
five major DFA Awards programmes to recognise local and international design
professionals and experts.

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Organised by The Hong Kong Design Centre (HKDC) with
Create Hong Kong (CreateHK) of the Hong Kong Special Administrative Region Government
as the lead sponsor, 211 DFA Design for
Asia Awards and 16 DFA Hong Kong Young Design Talent Award winners will be recognised
at the Presentation Ceremony on Wednesday 4 December 2019 at the Hong Kong
Convention and Exhibition Centre. The Awards offers a stage to some of the most
dedicated talents, encouraging the growth of creative industry and providing a
platform to establish networks with influential designers and business leaders.

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"We at Hong Kong Design Centre believe that design can
improve quality of life, promote social innovation and preserve cultural
heritage. It makes the built environment a better place to live, work and play.
The DFA Awards programme is one of the most prestigious and important awards in
the design industry. We are delighted to see talent from across the region
showcase their best work with an increase of 10% in DFAA submissions this year.
On the other hand, the DFA HKYDTA encouraging and nurturing reputable and
future talents are invaluable to the Hong Kong design community," said
Professor Eric Yim, Chairman of the HKDC.

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Quality design aids quality life

An acknowledgment of outstanding design in Asia, DFA Design for Asia Awards raises awareness
about the value of good design as an essential component in quality of life for
a betterment. Measured by four perspectives, namely, overall excellence, use of
technology, impact in Asia, as well as commercial and societal success, it
appreciates and celebrates the design that embodies Asian aesthetics, and
culture while bringing about new design trends.

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In 2019, it received over 1,100 entries from 24 economies,
a reflection of the awards prestige and the growth of Asian design power. Japan
tops the leaderboard, followed by Mainland China and then HKSAR. Key design
themes that have naturally emerged include: Green is the new black --
highlighting sustainable products and apparel design; A sojourn for the senses
-- using the five elements to create artistic installations to create
destinations of the future; Old is gold -- revitalising traditional
craftsmanship showcasing how young creatives can keep local culture alive
through design; Design longevity -- creations that last through generations; and
Design for an empathetic world -- reconnecting people, nature and self through
design excellence.

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The judging panel comprised of industry leaders and
experts recognised 211 design projects for their design excellence, including 9
Grand Awards, 1 Grand Award for Culture, 1 Grand Award for Sustainability, 1
Grand Award for Technology, 7 Grand Award with Special Mention and 192 Gold,
Silver, Bronze and Merit awards from four design disciplines -- Apparel and
Accessory Design, Communication Design, Environmental Design, and Product and
Industrial Design -- across a wide range of specialist categories.

Cultivating and nurturing young design talent in Asia

DFA Hong Kong Young Design Talent Award is granted to design practitioners or graduates contributing to Hong
Kong's ever-expanding creative industry, aged 35 or below. This year, 13 of 16
awardees will receive a financial sponsorship amount up to HK$5,000,000 in
total for six-to-twelve-month overseas work attachment or study to further
stimulate design thinking.

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Winners have showcased phenomenal talent across industries. Apparel and
accessory designers entered fashion capsule collections, SS19 collections in
fashion shows globally and international collaborations. Communication designers
highlighted their work including typography, visual identity, and graphics
merging with art. Product and Industrial designers shared a mix of homeware,
household appliances, professional and commercial products, information
technology, and leisure and entertainment product designs, from watering pots
to chairs, speakers to acoustic strings. Finally, environmental designers
continue blending of architectural and social responsibility, hinting at the
future of our built world. �

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Design for Asia: DFA Awards 2019

An annual publication to celebrate the current year's winners, and to
introduce the design philosophy and share views and comments on the trends and
the values of Design for Asia by the international panel of judges. The coffee
table book is available from December onwards at DFA Awards official website.

High-resolution images can be downloaded at:

http://www.hkdc.hk/download/awards/DFA2019_hi-res_image.zip

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Full DFAA
& DFA HKYDTA winners list can be downloaded at:

http://www.hkdc.hk/download/awards/DFA2019_WinnerList.zip

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DFA Awards 2019
events (4-7 December at Hong Kong Convention and Exhibition Centre):

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4 Dec�������� Media to meet the winners

4 Dec�������� Presentation Ceremony of DFA Design for Asia Awards and DFA Hong Kong
Young Design Talent Award

4 Dec�������� BODW
Gala Dinner & Presentation Ceremony of DFA Lifetime Achievement Award, DFA
Design Leadership Award and DFA World's Outstanding Chinese Designer

4-7 Dec���� DFA Awards exhibition at
DesignInspire

About DFA Awards

In 2003, the Hong Kong Design Centre
has launched the DFA Awards to underpin the role of designers in society, to
celebrate design leadership and exemplary designs and projects with commercial
success or impact in Asia, as well as to recognise the rising force of emerging
designers in Hong Kong since 2005. The DFA Awards, through its five major award
programmes, has grown in its international influence in Asia.

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DFA Lifetime Achievement Award (DFA LAA)

Signify the design community's respect
for individuals who have made lifelong contributions to the design profession,
education, and the society, especially in Asia.

DFA Design Leadership Award (DFA DLA)

Recognise the business leaders or
companies who create exceptional and sustainable business success through
strategic and innovative use of Design.

DFA World's Outstanding�Chinese Designer (DFA WOCD)

Acknowledge the designers of Chinese
origin who have significant design achievement and international recognition.

DFA Design for Asia Awards

Commend a wide range of design that
embodies Asian aesthetics and culture, with influence to the design trends in
Asia and for Asia.

DFA Hong Kong Young Design Talent Award� (DFA HKYDTA)

Nurture the development of emerging
designers by providing a maximum financial sponsorship of HK$500,000 for
overseas work attachment or education.

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Learn more about us at www.dfaawards.com

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About Hong Kong Design
Centre

Hong Kong Design Centre (HKDC) is a non-governmental organisation, and
was founded in 2001 as a strategic partner of the HKSAR Government in
establishing Hong Kong as an international centre of design excellence in Asia.
Our public mission is to promote wider and strategic use of design and design
thinking to create business value and improve societal well-being, with the aim
of advancing Hong Kong as an international design centre in Asia.

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HKDC's flagship programmes include Business of Design Week (BODW; since
2002) -- Asia's leading annual event on design, innovation and brands; DFA
Awards (since 2003) -- a well-recognised annual awards that celebrate
outstanding designs with Asian perspectives; and Knowledge of Design Week
(KODW; since 2006) -- an annual thematic programme that gathers the global
design community to explore how design can solve complex challenges of our
society.

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We also manage a Design Incubation Programme and Fashion Incubation
Programme (since 2012 and 2016) -- 2-year programmes to nurture future design
and fashion entrepreneurs; and launched FASHION ASIA HONG KONG (since 2016) --
an initiative combining conversations, interactions and cultural exchanges to
position the city as an Asian hub for fashion trade and business development.

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Learn more about us at www.hkdesigncentre.org