D-EDGE Hospitality Solutions extends its offering with a hotel CRM

PARIS, FRANCE – Media OutReach – 3 March 2020 – In
today’s hotel ecosystem, guest data is scattered across many tools: PMS, CRS,
official website… which leads to unreliability. In a recent study, CRM
experts at dailypoint™ analysed over 4.5 million guests’ profile across 120
hotels and found surprising statistics. The most striking is that the hotels
had an average of 2.3 profiles for each of their loyal guests – in other words,
these hotels thought they had twice as many loyal guests than they actually
had. 

 

As consumers, we expect our interaction with a brand
to be personalised, but while the benefits of personalisation are becoming more
apparent, most hoteliers feel under-equipped to deliver on this new
expectation. 

 

To help hoteliers make this required jump, D-EDGE
Hospitality Solutions is launching a new range of solutions, powered by
dailypoint™: GUEST MANAGEMENT. The new product family encompasses a Hotel CRM,
Guest Loyalty, and Guest Feedback solutions, all fully integrated with the
D-EDGE CRS.

 

GUEST MANAGEMENT is based on advanced technology – AI,
automatic learning, and patented algorithms – to open up a world of
possibilities for hoteliers to better target and automate marketing campaigns
and offer a better experience to their customers. 

 

What makes this solution particularly appealing for
hotels is the unique algorithm that captures data from multiple sources (PMS,
CRS, WIFI, website, etc.), cleans it – removing duplicates, inconsistencies,
etc. – and re-injects it into a single guest profile.

 

With centralised and reliable guest data, hoteliers can:

• View and append data such as room preferences,
  interests, satisfaction, etc.
• Adjust the marketing pressure by unsubscribing or
  providing temporary email marketing breaks.
• Fulfil guests’ stored data requests for GDPR
  compliance.
• Go beyond PMS data with a visual timeline of the
  guests’ entire interaction with the hotel brand from website visits, email
  exchanges, on-site interactions, feedback, and remarketing efforts.

 

Pierre-Charles Grob, CEO of D-EDGE Hospitality
Solutions, concludes “In the
Expectation Economy we live in, customer data is pivotal for effective sales
and marketing. With the launch of GUEST MANAGEMENT, we are offering individual
and chain hoteliers a new component, integrated into our CRS, that allows them
to consolidate data from multiple sources and shared with hotel’s operational
and marketing teams to improve conversion, satisfaction and return
rates”. 

Guest Management is available now and will be
presented at the D-EDGE booth at:

-ITB Berlin (4-8 March – Hall 8.1 – Booth 127) 

-BTL Lisbon (11-13 March- Booth 3E45)

-HITEC Palma de Mallorca (22-24 April -Booth 164)

About D-EDGE

Established from the merger of two
long-established hospitality digital solutions providers, D-EDGE offers
leading-edge cloud-based e-commerce solutions to more than 12,000 hotels in
over 100 countries.

 

Combining the technical excellence of
Availpro with the digital marketing expertise of Fastbooking, D-EDGE brings
a holistic hospitality technology infrastructure under one roof. The integrated
range of solutions covers all stages of hotel distribution which encompasses
Central Reservation System, Guest Management, Data Intelligence, Connectivity
Hub, Digital Media and Website Creation.

 

With a team of 350 experts located in over
20 countries, D-EDGE provides localised support, services and tools. With its
global network of 500+partners D-EDGE’s ever-expanding ecosystem is a positive
place to do business and grow.

 

website: https://www.d-edge.com/

video: https://www.youtube.com/watch?v=6XsbM_pD8es&t=27s