SINGAPORE & LONDON–(BUSINESS WIRE)–While 54 percent of global consumers expect to increase their cross-border purchasing over the next six to twelve months, they need flexibility and transparency in the digital payment experience to make that happen. In a report released today by leading global payments and financial platform Airwallex and Edgar, Dunn & Company, 77 percent of consumers also said they would abandon their cart if their preferred payment method was not offered.
“E-commerce is more global than ever,” said Kai Wu, Chief Revenue Officer at Airwallex. “Despite ongoing economic uncertainty and slowing global growth, it is clear that consumer spending will continue to grow. With the global cross-border e-commerce market set to reach USD 7.9 trillion by 20301, it is critical for international merchants to solve consumer pain points and deliver the best possible customer experience in order to thrive in this competitive market.
As a global platform, we see millions of transactions on a regular basis, and are eager to find more innovative ways to support merchants as they navigate the complexities of cross-border e-commerce.”
Airwallex’s inaugural global e-commerce report is designed to understand the state of cross-border e-commerce, uncovering the challenges consumers and merchants face as they carry out cross-border e-commerce payment transactions. It provides key insights on emerging consumer sentiments and preferences, as well as broader market dynamics across Australia, China, Hong Kong, Singapore, the UK and the US.
KEY FINDINGS
Trust in personal data security and international merchants helping drive increased cross-border spend
Digital payments are enabling a more customised, seamless cross-border payment experience for consumers
The rise of digital payment methods is a key reason consumers now feel more comfortable buying goods and services from anywhere in the world, emphasising the importance of flexibility and transparency in the payments and shipping process.
Cross-border shopping driven by enhanced online shopping experience, price competitiveness and broader product selection
Understanding the diverse considerations and preferences of consumers across regions is key for businesses seeking success in the global marketplace.
Social commerce continues to grow in popularity globally
Social commerce recognises that social media is inherently social, and merchants are quickly leveraging these platforms to create interactive and creative content, engaging with and increasing purchases among a consumer group that primarily consists of digital-native consumers.
Further information, infographics and visuals of the report can be found here.
NOTES TO MEDIA
Methodology:
The research was commissioned by Airwallex and carried out by consulting firm Edgar, Dunn & Company during Q1 2024. Insights come from two primary sources, a global survey of 3,010 consumers in Australia, China, Hong Kong, Singapore, the UK and US, and interviews with leading merchants, as well as secondary research.
For further information
If you have any questions or would like to request further information, please contact press@airwallex.com.
About Airwallex
Airwallex is a leading global financial platform for modern businesses, offering trusted solutions to manage everything from payments, treasury, and spend management to embedded finance. With our proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders. Proudly founded in Melbourne, Airwallex supports over 100,000 businesses globally and is trusted by brands such as Brex, Rippling, Navan, Qantas, SHEIN and many more. For more information, visit http://www.airwallex.com.
1 Global B2C cross-border e-commerce market size 2021-2030, Statista, Feb 2024
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