DUBLIN–(BUSINESS WIRE)–The “Coca-Cola Plus: Success Case Study” report has been added to ResearchAndMarkets.com’s offering.
Coca-Cola Plus: Success Case Study, a Food for Specified Health Uses (FOSHU) beverage, in Japan underlines the growing demand for functional beverages in the country.
In 2017, Coca-Cola rolled out a Food for Specified Health Uses (FOSHU)-certified cola in Japan to capitalize on the rising demand for functional beverages in the country. The product launch was accompanied by an intense marketing campaign across various channels. The drink’s success in Japan prompted Coca-Cola to introduce the product to other Asian markets, namely China and Vietnam.
Key Highlights
Reasons to Buy
Key Topics Covered
1. Introduction
2. What?
3. Why?
4. Take-out
Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/pfstmq
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