- The Expo to provide a variety of programs under the theme of �K-beauty, from Osong in Chungcheongbuk-do to the World�

CHEONGJU, South Korea--(BUSINESS WIRE)--#2021ProductionTrendOfCosmetics--�The Cosmetics & Beauty Expo Osong Korea 2021,� hosted by Chungcheongbuk-do and Cheongju and organized by the Osong Bio Promotion Foundation, will take place for five days from October 19th to 23rd on the official website (http://www.osongbeautyexpo.kr) and around the Osong station in Chungcheongbuk-do, South Korea.

The Expo has been held since 2013 to foster the cosmetics and beauty industry, a strategic industry of the Chungcheongbuk-do Province, and to help small and medium-sized businesses make inroads into overseas markets.

This year, under the theme of �K-beauty, from Osong in Chungcheongbuk-do to the World,� the Business and Product Promotion Pavilions for Business to Business (B2B) will be open as �Online Exhibition,� with �Offline Market Hall� for Business to Consumer (B2C). The Expo features various events especially for B2C, such as online sales via NAVER Smartstore exhibitions and live commerce.

The �Online Exhibition,� a promotion pavilion for enterprises and products focused on B2B, provides detailed information on participants and displayed products divided into each cosmetics category, running a product review team to offer user reviews.

The B2C-focused �Offline Market Hall,� which is set up at the Osong station, will sell displayed items at affordable prices, and a wide range of products will also be exhibited online through NAVER�s online marketplace Smartstore and live commerce.

In addition, the Expo provides a variety of programs, such as �video export counseling services,� �e-Conferences,� and �online and offline events and experience.�

The �video export counseling services,� only available during the event last year, will be provided online for four weeks from September 27th this year.

Through �e-Conferences�, domestic and foreign cosmetics experts will give video lectures on the latest beauty information: �2021 production trend of cosmetics,� �policy changes to cosmetics in China,� and �beauty trend of global consumers.�

�This year, we have prepared various programs such as events and experiences that can be participated online and offline,� said an official from the province, adding, �We expect visitors to buy high-quality goods at reasonable prices, and overseas buyers to obtain information on local cosmetics companies through the Expo.�

Contacts

The Cosmetics & Beauty Expo Osong Korea 2021

KO JEONG SUK

+82-43-220-4552

[email protected]