SINGAPORE -��Media OutReach��-�24
June 2019 -�Chillax Asia 2019, the latest annual industry event of the
Singapore Bakery & Confectionary Trade Association, will become one of the
largest shows in the sector when it opens its doors from 25 July and runs to 27
July 2019.

Bakers Competing for the Pole
Position @ Chillax Asia 2018

Into its second edition, this trade & industry
show will be supported by 11 trade associations in Singapore and from the
region with accompanying support from government agencies and embassies based
in Singapore.

SBTCA Council Member and lead organiser Thomas
Tan added: "Building on the Chillax Asia platform, this year's event takes a
holistic approach by showcasing the end-to-end supply chain in the food, bakery
and beverage business. For millennials exploring opportunities in this sector,
we will introduce The Entrepreneurs Kit, which aims to help and guide
them from their first steps to running a successful business.

For the more established players, we have
created dialogue sessions with key government agencies and this will enable
them to gain fresh perspectives in addressing on-going industry challenges," he
said.

SBCTA President Tang Siew Chuan said: "The
bakery and confectionery industry is undergoing profound changes. There
continues to be a drive for greater professionalism and craftmanship, driven by
emerging technologies and applications. There is also the need to draw new
talent into the trade so that they can bring creativity and fresh perspectives.

"SBCTA expects Chillax Asia 2019 to showcase
emerging ideas to aspiring professionals as well show newcomers how they can
leverage on the knowhow we have put together in this show."

The 2019 show, which will be bigger and more
comprehensive than the previous year, will feature:

-������ Baker
4.0, where 200 top chefs will give an undertaking
to embrace technology to transform Singapore's bakery industry landscape,

-������ Showcasing
its unique Smart Technology Eatery, where a fully unmanned mock-up caf�
will be open for viewing by the industry,

-������ The
launch of the newly minted Desserts Singapore Association, with the goal
of championing Singapore-made desserts,

-������ Hosting
of the new Bi-Centennial Cake Decoration Championship, which will
coincide with the year-long commemorations in Singapore,

-������ The
launch of the Singapore Entrepreneur Kit� the first-of-its-kind tool
aimed at helping budding bakers, confectioners and chefs to learn how to start
up a business, secure the necessary funding and manage their business
professionally, and

-������ �The return of Singapore Bake-A-Star
Championship for the Bread and Pastry segments.

Trade associations expecting to make an impact
at Chillax Asia 2019 include: The International Federation Chinese Bakery
Confectionary Association (IFCBCA), the Filipino-Chinese Bakery Association,
All China Bakery Association, the Hong Kong Bakery & Confectionary
Association, Taipei Bakery Association and the Sabah Confectionary & Bakery
Association.

Participants among the new arrivals include
representations from Sri Lanka, Poland and Uzbekistan. The trade show also has
the support of Enterprise Singapore, Workforce Singapore and the Employment and
Employability Institute.

The official opening of Chillax Asia 2019 will
take place at the Marina Bay Sands Expo & Convention Centre and the event is open to trade visitors on 25
-- 26 July 2019, and thereafter, will welcome members of the public on 27 July
2019.