Users are challenged to nail the full #CarroProsperityRap under 30 seconds, or show their best and most creative takes on Instagram or TikTok.
Co-founder and CEO Aaron Tan says, �This will be the first Lunar New Year since COVID-19 without major social distancing restrictions, and I believe everyone is looking forward to gathering and having fun together. We thought this epic 160-character rap would be perfect to share blessings with friends and family, and also an interesting way to recreate and remember the classic Lunar New Year greetings together.�
The auspicious 160-character rap takes inspiration from Carro�s very own 160-point inspection for all cars, a rigorous process that starts from understanding the vehicle�s full history, to inspecting every nook and cranny in and around the car. The 160-point inspection is part of the process that goes into Carro�s stamp of assurance for every vehicle: Carro Certified.
Carro Certified includes the following key touchpoints:
? 160-point inspection � a comprehensive evaluation and refurbishment of the car's mechanical parts and details on key areas: exterior, interior, road test, safety and underbody
? 5-day money back guarantee � full refund, with no questions asked
? 12-month warranty on gearbox and engine � covers the costs of repairs and replacements, including spare parts and repair work
? No mileage tampering � assurance of no mileage tampering
? No major accidents, fire and flood damage � 100% transparency around data about the car's previous usage history, any damage, accidents, or repairs made by past owners
Katherine Teo, Regional Head of Marketing says, �The 160-character rap is meant to be a fun twist on the 160-point inspection. Much like how �8� is considered a lucky number in Chinese culture, we wanted to bring out how special and important �160� is for us in a memorable way.�
Working on this campaign with Carro is local Key Opinion Leader Karyn Wong (@iamnotagirl on Instagram), who�s also an emcee, radio DJ and singer.
The social media challenge is issued on Carro�s Instagram (@carro.sg) and TikTok (@carro.sg) accounts and will run from 9-28 January. Winners will be announced on 30 January. Carro is giving away:
? Top prize: Reunion dinner at Wan Hao Chinese Restaurant at Singapore Marriott Tang Plaza Hotel worth S$1,688
? Second prize: S$588 cash
? Third prize: S$288 cash
? Next 20 prizes: $88 cash card
See the full lyrics and English translations for the 160-character #CarroProsperityRap: https://go.carro.co/CarroProsperityRap
Hashtag: #Carro
The issuer is solely responsible for the content of this announcement.
About Carro
Founded in 2015, Carro is Southeast Asia�s largest online car retailer. By offering a trustworthy and transparent experience, Carro transforms the traditional way of buying and selling cars through proprietary pricing algorithms, AI-enabled capabilities, and innovative technological solutions.
Headquartered in Singapore, Carro has a strong presence in Asia Pacific supported by more than 5,000 employees across Indonesia, Thailand, Malaysia, and Vietnam. Carro has raised over S$700M from Softbank Vision Fund and several sovereign funds. For more information, please visit: www.carro.co