Twitter helps fans to share their excitement for the new single with special emojis like
SEOUL, SOUTH KOREA – Media OutReach – 24 May 2021 – BTS fans ‘ARMY’ are loving BTS’ new single, ‘Butter’, and are showing their passion on Twitter, where fans Tweeted about ‘Butter’ over 31 million times worldwide on launch day, and more than 300 million Tweets in a month leading up to the single’s release. ‘Butter’ was released on May 21st at midnight ET, followed by a world premiere performance on May 23rd at 8pm ET at the 2021 Billboard Music Awards (BBMAs).
The most tweeted time was from midnight to 1AM ET on May 21st when ‘Butter’ was released, with 5 million tweets per hour.
Prior to the release of ‘Butter’, Twitter launched special emojis for BTS’s fans around the world to share their excitement for the single’s launch. Each emoji could be added to Tweets using the hashtags
BTS also released Tweets for ‘Butter’ via BTS’s official handle,
Embeddable Link:
Fans in countries including South Korea, the United States, Indonesia, Brazil, Japan, the Philippines, Mexico, Thailand, India, and Peru were among the most vocal in their anticipation for and celebration of ‘Butter’ on Twitter, driving the most conversations. Fans across the world used the following hashtags to talk about ‘Butter’ and share their excitement:
YeonJeong Kim, Head of Global K-pop Partnerships at Twitter, said, “
K-pop fans are finding more ways to stay informed about their favorite artists by using Twitter Topics. Topics are another way to see the most interesting and relevant content about the things that they care about, whether it is BTS, BLACKPINK, NCT, SEVENTEEN, ITZY or any of their other favorite K-pop artists. Music fans can join the conversations about
Twitter is what’s happening and what people are talking about right now. To learn more, visit about.twitter.com and follow
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