HONG KONG SAR – Media OutReach Newswire – 28 March 2024 – Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) achieved a remarkable 17.9% growth in overall business in 2023, surpassing the market’s 6.3% increase1. Maintaining the growth momentum, Blue Cross announced the launch of two new products: Blue Cross Elite Combo and Blue Cross Love Yourself VHIS Plan. The former introduces a groundbreaking concept of “multiple plans in one single policy, same coverage period, and effortless management”, and is sold exclusively by AIA Hong Kong Financial Planners who have been registered as Blue Cross’s agents. The latter allows flexible adjustment of deductible and offers an affordable, value-for-money choice of medical protection for young adults. Both products feature multiple competitive benefits in the market and cater to the needs of customers with the “just right” protection at the right time for the right budget.
Blue Cross delivered outstanding business results in 2023:
Ms Bonnie Tse, Chief Executive Officer of Blue Cross, said, “Upholding its customer-first philosophy, Blue Cross has been serving Hong Kong for over 55 years and leading the industry in developing ‘just right’ products that address the needs and pain points of customers. We have been expanding customer touchpoints to enhance customer experience with seamless services online and offline. Blue Cross outperformed the market in various business segments last year. This remarkable performance is indeed a testimonial to our strategies. I believe there is still huge growth potential in the general insurance and medical insurance markets, and I remain 100% confident in our business outlook.
“Considering customers’ demand for multiple protections and flexible offerings, we have launched two new products, Blue Cross Elite Combo and Blue Cross Love Yourself VHIS Plan. Underlining innovation and flexibility, both products are designed as affordable and value-for-money offerings to address customers’ protection needs at different stages of life.”
Blue Cross Elite Combo
Blue Cross Elite Combo introduces a groundbreaking insurance concept of “multiple plans in one single policy, same coverage period, and effortless management.” It allows customers to freely choose their coverage combination from a range of insurance and customise benefit levels according to their individual needs and budget. The product is highly flexible and accentuates the freedom of choice, providing customers with all-around protection for their everyday lives and appealing to smart individuals, newlyweds as well as three-generation family households. Below are its key features.
Blue Cross has also launched a new advertising and marketing campaign “Customise Your Just Right Protection” to promote Blue Cross Elite Combo, featuring the perfect pair of the Blue Cross mascot and a pretty girl. They travel around Hong Kong and showcase unique product features such as its great flexibility and a diverse range of combinations and options which allow customers to customise their “Just Right” protection plan according to their needs and budget. A new video has been posted on social media and digital platforms; there were other promotions on the street to engage the public to bring out the campaign message about Blue Cross Elite Combo. Furthermore, outdoor advertising including tram stations and tram bodies, and MTR ads will soon be launched to extend its reach to the public. To view the video, click:
https://www.facebook.com/share/v/LAjpiWU4YYKJULgX/?mibextid=oFDknk
Blue Cross Love Yourself VHIS Plan
In addition, Blue Cross has launched its Love Yourself VHIS Plan, a voluntary health insurance scheme (VHIS) flexi plan certified by the Health Bureau. It allows flexible adjustment of deductible and offers an affordable, value-for-money choice for young adults. The plan provides full coverage of 17 major medical expenses incurred before, during and after hospital stay (private hospital’s ward), from diagnosis, surgery to recovery. It offers an annual benefit limit of HK$6,000,000 and a lifetime benefit limit of HK$40,000,000, with lifetime renewal guaranteed. The plan features multiple market advantages, which allow customers to customise their own cover by selecting the plan level, deductible amount, optional outpatient benefits and optional dental benefits, and enjoy a range of superb value-added services. Its key features are as follows.
During the promotional period, customers who enrol in Blue Cross Love Yourself VHIS Plan can enjoy a discount of up to 32% on the first-year premium5. Moreover, Blue Cross SmartClub members who enrol in Blue Cross Love Yourself VHIS Plan via Blue Cross website or Blue Cross HK App can earn double SmartPoints.
SmartClub members can now redeem a one-day ticket to Hong Kong Disneyland with 10,000 SmartPoints.
The above product information of Blue Cross Elite Combo does not include the full version of the terms and conditions. Please refer to the policy for detailed terms and conditions. For more details, please visit https://www.bluecross.com.hk/en/ePromotion/AIA_GIProducts/latest or contact AIA Hong Kong Financial Planners who have been registered as Blue Cross’s agents or call 2839 6333.
The above product information of Blue Cross Love Yourself VHIS Plan does not include the full version of the terms and conditions. Please refer to the policy for detailed terms and conditions. Promotional offers are subject to the terms and conditions. Please visit Blue Cross website at www.bluecross.com.hk or download the Blue Cross HK App.
Remarks:
“AIA Hong Kong” herein refers to the Hong Kong Branch and/or Macau Branch of AIA International Limited (Incorporated in Bermuda with limited liability).
“Hong Kong” and “Macau” herein refer to “Hong Kong Special Administrative Region” and “Macao Special Administrative Region”, respectively.
Disclaimers:
Hashtag: #BlueCross
The issuer is solely responsible for the content of this announcement.
Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.
In 2023, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings
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