New Eco-Drive World Time Series - For Ladies and Gentlemen

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SINGAPORE -�Media
OutReach�-�19 August 2019 - Young
travellers today are constantly moving from one time zone to another for
business or leisure. With New Eco-Drive World Time Series, they can globetrot
with all the major time zones on their wrist.

In 1976, CITIZEN invented the world's first
light-powered analogue quartz watch that uses only light as a power source.
This technology, now known as Eco-Drive can generate power from any light
source -- natural, artificial or even dim light to keep watches running without
ever having to replace batteries. In other words, it is the watch that never
stops wherever you are.

The New Eco-Drive World Time Series for ladies
and gentlemen continues to push the envelope in terms of technology and design.

The Series carries a totally new movement - New
Calibre: Cal.E784 that has been specially designed for this Series. The time
piece features a totally new globe dial as well. It comes with 26 pre-set time
zones -- so whether a traveller is in New York, London, Paris or Tokyo -- or any
place really, he or she can hit the ground running.�

With just a simple manual action, time zones
can be adjusted. Once the crown is pulled and the second hand manually moved to
the target city's name position on the dial, the hour hand automatically flies
to the local time in that particular time zone. The luminous hands help read
the watch even in the dark while the sapphire crystal glass stays tough in all
conditions.

Its perpetual calendar feature ensures that the
correct date is displayed on the watch perpetually, taking into account the
different lengths of the months as well as leap years. The power save function is
designed to save power when the watch is not in use. The second hand stops
automatically to save power when the watch has been kept in a dark place for a
certain period of time and it cannot generate power. However, the watch works accurately
even while saving power! What is more, the watch is able to run normally for 6
months on a fully charged battery and for 8 months when in power save mode.

The men's watch comes with a choice of
stainless steel or leather strap. The sleek black dial combines with sharp
edges and a thin, well-designed body making it very attractive to wear.

The ladies' timepiece features a mother of
pearl white dial ensconced in a 38.5mm case and is suitable to wear for
professional meetings or social get togethers.

With sophisticated and elegant designs for both
men and women, this affordable timepiece is the answer for those globetrotters
looking for an authentic world time watch.

As a pioneer in the field of Eco-Drive and with
the philosophy of "BETTER STARTS NOW" guiding
them, CITIZEN has set new challenges to bring forth the full potential of power
generation using light.

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Now, An Eco-Bag for the World Traveler

Since 2013, Sakura Collection along with
Adventure Japan has been promoting fashion by holding design contests for
promising, new fashion designers. The contest is held within the SEA region,
specifically in Indonesia, Malaysia, Thailand and Vietnam. The winner gets to
showcase the winning design at an award ceremony in Japan plus benefit from a
learning stint there.

CITIZEN is one of the sponsors of this event
and its "BETTER STARTS NOW" philosophy
is at the centre of the design contest. According to the philosophy, no matter
who you are and what you do, it is always possible to make something better and
now is the time to start doing it. This belief guided the young and upcoming
designers to push themselves as they strove to do their best.

This year, CITIZEN collaborated with each of
the 4 winners to develop an Eco-Bag themed on "Time", "Better Starts Now" and
incorporating the "Regional Essence" specific to the market the winner
represents.����

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From August 2019, CITIZEN will be handing out
these bags instead of the usual paper bags for every CITIZEN purchased. These
Eco-Bags will be available in selected Citizen POS including exclusive shops
only while stock lasts.

ABOUT CITIZEN WATCH

CITIZEN WATCH marks its 100th
anniversary in 2018, and is a true manufacture d'horlogerie with a
comprehensive manufacturing process that extends from creating a watch's
individual components to its final assembly. We operate in more than 130
countries around the world. Since our founding in 1918, we have continued to
explore new possibilities of a watch through our constant development from the
world's first light-powered technology, Eco-Drive**, to the state-of-the-art
satellite wave watch, based on our belief, "Now is the time to start to make
the world better," summarized in our brand statement, "BETTER STARTS NOW."� CITIZEN will continue to push the boundaries
for the future of watches.

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* The
final design and specifications are subject to change without notice.

** Eco-Drive is
registered trademarks or trademarks of Citizen Watch Co., Ltd.

ABOUT SAKURA COLLECTION

SAKURA COLLECTION is a cultural
exchange project organized by Adventure JAPAN Co., Ltd. which spreads the charm
of Japanese culture to the world from 2013. Making a system to exchange people,
items, fabrics, and information between Japan and other Asian countries, it
promotes the mutual understanding of their traditions and arts. The young
creators express their imaginations fusing the traditional culture and the
latest fashion trend to connect to the next generation. The project has
extended from Asia to France and the US.