BE International Conferred Asia�s Most Prominent CSR Awards under Social Empowerment Category

TAIPEI,
TAIWAN�- Media OutReach -
11 June 2019 – A total of 64 projects and
business leaders across 16 countries in Asia were selected as recipients of
Asia Responsible Enterprise Awards (AREA) 2019, an increase of 19% from last
year. Regarded as the top corporate social responsibility awards in Asia, this
year’s ceremony was organized in Taipei, after being held in Macau, Singapore,
Bangkok, and Manila previously.

Organized by Enterprise Asia, the leading non-governmental organization
for responsible entrepreneurship in Asia, the AREA aims to recognize and honor
Asian businesses and leaders for championing sustainable and socially
responsible business practices. The award categories are social
empowerment, investment in people, health promotion, green leadership,
corporate governance, and responsible business leadership. Some of the
dignitaries who graced the event include Mr. Chang San-cheng, former premier of
the Republic of China (Taiwan) and Mr. Hou Yu-Ih, mayor of New Taipei City.

 

Leading the list of
winners under the social empowerment category was BE International Marketing
Sdn. Bhd. with their project “Transforming the Lives of Children in Vietnam,
Myanmar & Malaysia”.

 

Founded in 2017, BE
International is a young, energetic and innovative MLM company which holds the
motto of “BEyond Inspiring Minds, Touching Lives for Eternity”. The Company
develops quality products, improve the lives of their independent business owners,
inspiring them to be better.

 

BE International
believes that every bit of contribution helps if they want to impact the lives
of everyone in the world. In June 2018, they collaborated with World Vision
Malaysia’s Child Sponsorship Program and committed to donate RM200,000 to
improve the lives and living conditions of children in Vietnam, Myanmar and Malaysia.
The Company believes that by empowering the children, they can understand what
it means to be supported and in turn grow up to give back to the community and
society at large.

 

A month before the
project took place, BE International informed and educated their independent
business owners on the details of the CSR project. To kickstart, they selected
AULORA PANTS with Kodenshi as the main driver of the campaign to solidify
engagement of the CSR project. The mechanics of the engagement was, with every
purchase of AULORA PANTS with Kodenshi, BE International will donate RM10 to
World Vision Malaysia.

 

With the same spirit of
contribution and vision, everyone in BE International contributed their efforts
by promoting the product across the world. Thanks to the unrelenting efforts of
the independent business owners, sales and promotion soared high from Malaysia,
to Singapore, Brunei, Indonesia, Hong Kong and even to more than 40 countries
worldwide.

 

Achievement
and Impact

The project engagement
and results surpassed everyone’s expectation. By the end of June 2018, BE
International donated RM360,000 to World Vision Malaysia which far exceeded the
initial RM200,000 target.

 

World Vision Malaysia
utilized the funds to sponsor 50 children in Myanmar and another 50 in Vietnam
for 3 years. In addition, part of the funds were also channelled to the
Malaysian Assistance Funds to assist communities in Sabah, Malaysia. The monetary
contribution was used to invest in community-wide development work within the
children’s community, and for holistic projects to improve the well-being of
children, families and communities in the areas of clean water and sanitation,
health and nutrition, education, livelihood, and child protection. Occasionally,
BE International will receive updates from the children through letters and
cards to keep track of them and understand their current status and welfare.

 

Future
Direction

At the end of three
years, BE International’s representatives will pay a visit to the children’s
community to better understand the development work that is being carried out.
They will endeavour to understand the impact of their sponsorship and to
utilize the knowledge further enhance their CSR program. In the near future, BE
International will begin to organise CSR projects that holds significant
benefits to multiple stakeholders, including the society, their customers and
their independent business owners.

About Enterprise Asia

Enterprise Asia is a
non-governmental organization in pursuit of creating an Asia that is rich in
entrepreneurship as an engine towards sustainable and progressive economic and
social development within a world of economic equality. Its two pillars of
existence are investment in people and responsible entrepreneurship. Enterprise
Asia works with governments, NGOs and other organizations to promote
competitiveness and entrepreneurial development, in uplifting the economic
status of people across Asia and in ensuring a legacy of hope, innovation and
courage for the future generation. For more information, visit: https://www.enterpriseasia.org/.

About Asia Responsible Enterprise Awards

The Asia Responsible
Enterprise Awards recognizes and honors Asian businesses for championing
sustainable and responsible entrepreneurship in the categories of Green
Leadership, Investment in People, Health Promotion, Social Empowerment,
Corporate Governance and Responsible Business Leadership. For more information,
visit: https://enterpriseasia.org/area/.