SINGAPORE – Media OutReach – 24 June 2022 – Banyan Tree Group today announces its expansion into Japan, a frontier location for the global, multi-branded hospitality group. This introduction of four brands marks the Group’s first-ever entry into Japan since its inception in 1994, and further reinforces its stronghold in Asia.
Through a partnership with Wealth Management Group, Dhawa Yura and Garrya Nijo Castle have just launched earlier this month, while Banyan Tree Higashiyama and Banyan Tree Ashinoko Hakone are set to open from now through 2026.
Separately, Banyan Tree Group has just signed a new partnership with Terraform Capital that will lead to a newly built Cassia in the beautiful ski resort of Niseko.
Interweaving historic touchpoints, rich culture and natural wonders to provide true sense-of-place experiences for discerning travellers, these properties come just in time as Japan’s borders reopen following a two-year break from international tourism.
In addition, Banyan Tree Group announces a strategic partnership with Intrance Hotels & Resorts Inc., focusing on conversion projects that will further propel the Group’s growth in Japan.
“We are pleased with our strategic entry into Japan, in line with the government’s recent decision to ease international tourism into the country. Just in time to announce the openings of Dhawa and Garrya, in addition to the new partnerships that will expand our multi-branded portfolio. Kyoto is an unmistakable great start for Banyan Tree Group’s foray into Japan, with its natural healing springs, vast history, and abundant culture,” said Mr Eddy See, President and Chief Executive Officer, Banyan Tree Group. “Our four new upcoming locations and beyond will provide signature standards of service and diversified programming that will serve as a benchmark for all future Banyan Tree Group locations in Japan.”
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