SYDNEY, AUSTRALIA - Media OutReach - 19 October 2020 - SugarCRM, Inc.� today announced that award-winning communications firm
SenateSHJ will leverage Sugar's customer experience (CX) solution to provide
a superior service to its clients across Australia and New Zealand.

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Based in Auckland, Wellington, Sydney and Melbourne, SenateSHJ
works with public and private sector clients on reputation management,
organisation change, and engagement and communications strategy.

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"We've been looking for a comprehensive CRM solution that will
enable us to develop a deeper understanding of our clients' needs and to build
stronger relationships with them and Sugar Sell does this perfectly," SenateSHJ
Group Managing Director Brendon O'Connor says.

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SenateSHJ will use Sugar CX to capture important client information
and deliver superior client service with its teams working with all critical
market data on a single platform.

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"We are delighted to
welcome SenateSHJ onboard and to
help them achieve a comprehensive and clear view of their customers," SugarCRM GM, Asia Pacific Jason du Preez says. "We're
impressed with SenateSHJ's commitment to client satisfaction, but also their
relentless pursuit in helping their clients to engage and communicate better in
the current� environment."

Auckland-based cloud technology solutions provider Cloudtech,
a SugarCRM Elite Partner, helped spearhead the relationship and will provide
implementation support.

About SenateSHJ

Founded in 2002, SenateSHJ has grown to become one of
Australasia's most successful independent communication consultancies. Its
consultants come from diverse backgrounds including government, healthcare,
journalism, media, marketing and business consulting, digital and social
strategy management, and communications. SenateSHJ's people are astute problem
solvers, clear writers, strategic analysts and trusted advisers.

About SugarCRM

SugarCRM's time-aware sales, marketing and service software
helps companies deliver a high-definition (HD-CX) customer experience. For
mid-market companies and anyone that wants a CX-driven platform, Sugar gives
teams the time-aware customer data they need to achieve a clear view of the
customer and reach new levels of business performance and predictability, and
increase customer lifetime value.

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More than 4,500 companies in over 120 countries rely on
SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.�